A specific goal takes into account the specifics of the product it relates to and indicates the action needed to achieve the result. For example, increase website conversion, increase sales volume, increase the number of contracts with new clients.
To make the goal even more transparent and ready for implementation, specify the method. For example, increase the conversion rate of the site by increasing usability, increase sales volume by means of a loyalty program, increase the number of transactions by increasing the competencies of the sales department.
What do you expect to receive?
The CEO of the digital agency Interium explains how this is implemented in practice:
We break everything down into simple elements, ask Lithuania Phone Number List questions if necessary and formulate answers to them – and from this a step-by-step strategy grows. This is how we determine what is needed: to increase brand awareness or improve reputation, adjust positioning among target audiences, figure out who the addressee of this information is, what we want to tell the audience, whether it will be the launch of a new product or improvement of existing services, etc.
Valery Sidorenko
M (measurable) – measurable
The second smart criterion is the ability to measure it in absolute or percentage terms. It is worth measuring both by the final product and by the intermediate results of the activity, since effective management is flexible management with control at all stages and levels.
To formulate a measurable goal answer the following questions:
By what indicator will you determine that you have achieved your goal?
What value of this indicator will indicate that you have Cell Phone Number Database achieved the desired result?
If you can’t measure it, it will be difficult to work with. Such a goal, much less analyze and monitor its implementation by employees. For example, it is impossible to quantitatively and accurately measure how happy a client is, which means making clients happier is not a goal, but rather a not very successful advertising slogan, etc.
If you want to increase loyalty to the company
then the SMART formulation will look something like this: “Increase Bulk Database customer loyalty to the company by 20%”. It includes several steps – conduct a survey and calculate points before. The event, carry out some action aimed at increasing loyalty, conduct. A survey after the event and only then measure whether the goal was achieved or not.
