Major E-Commerce Push As the economic lockdown continues across the world and e-commerce becomes even more crucial, Facebook has unveiled new ways to shop through its apps, as the social media platform expands “Shops” to WhatsApp and Facebook Marketplace. It is also bringing a new visual product search option on Instagram
In this case, Facebook CEO Mark Zuckerberg took advantage of the platform’s new Live Audio Rooms feature to share e-commerce updates.
“We’re making it even easier for people to discover and buy from stores. Soon, we’ll offer businesses in select countries the ability to showcase their stores in WhatsApp,” he said.
Major E-Commerce Push Facebook also announced that it would launch an artificial intelligence tool called “Visual Search” on Instagram that could help users click on items and find similar products in shops.
1.2 million active stores
Facebook Shops is essentially a customizable online Denmark WhatsApp Number List storefront and is available on a business’s Instagram profile or Facebook page. Facebook automatically identifies and tags products in the feed, making it easier for users to purchase products. It was launched last year at the height of the pandemic.
Facebook currently has over 300 million monthly visitors to Facebook Shops and Instagram Shops, and there are over 1.2 million monthly active Shops.
Shops on WhatsApp will allow users to chat with WhatsApp Number Database businesses before purchasing something from them.
Marketplace Shops will allow sellers to create an online store on Facebook and its allied platforms with on-site checkout.
Shops in Marketplace will only be available in the US for now, while Shops in WhatsApp will be coming to multiple countries, including India, which is its largest market with nearly 500 million users.
Instagram Visual Search and Personalized Ads for Shops
Instagram’s new visual search tool.
Facebook said it will expand ratings and reviews to products in Shops on Instagram in the coming months.
Additionally, with new visual discovery tools on Instagram, “we’re helping shoppers find new products, and with AR experiences, we’re helping people visualize items before they buy them,” Facebook said.
Users will be able to use this search Bulk Database from within the app’s content or from photos in their own camera rolls. Facebook is also working on ways to use augmented reality to have shoppers try on items, including ads.
Facebook is also introducing personalized advertising solutions for stores that deliver experiences based on people’s shopping preferences.
“Moving forward, we’ll explore ways to help brands further personalize their Shops ads by offering special offers or promotions to certain shoppers,” he said.
