What to Know Black Friday and Cyber Monday, the biggest shopping days of the year, are fast approaching. With shoppers eager to spend and an abundance of incredible deals both in stores and online, we imagine you’ll want to take advantage of the opportunity to connect with potential customers and increase your sales.
In this article, we’ll cover all the essential information you need to know to prepare for these busy shopping days. We’ll explain the differences between Black Friday and Cyber Monday, including when they start and how long they last. Plus, we’ll provide tips on how to prepare effectively and stress-free.
Introduction to Black Friday and Cyber Monday 2024
Black Friday and Cyber Monday are the two most popular deal days of the year. It is a highly anticipated time for customers due to the huge discounts and special promotions available at both brick-and-mortar and online stores. For businesses, Black Friday and Cyber Monday offer a great opportunity to increase sales, gain new customers, and clear inventory. To maximize sales, however, you need to prepare well in advance. Most companies usually offer attractive promotions and discounts to both new and returning customers, so the competition is quite fierce.
Black Friday vs Cyber Monday: Understanding the Differences
While Black Friday and Cyber Monday are often referred to China Email Database together because of their huge discounts, they are two separate events with distinct differences. Each has a different purpose, so let’s take a closer look at each. Black Friday Overview Historically, Black Friday originated in the United States in the 1960s. Initially, it was centered around brick-and-mortar stores, with shoppers lining up early in the morning to get the discount or deal they wanted. Today, Black Friday officially marks the start of the holiday shopping season, with enticing deals on everything from electronics to cosmetics to clothing. It takes place on the Friday after Thanksgiving. In 2024, Black Friday falls on November 29 .
Cyber Monday Overview
Cyber Monday was created much later, in 2005, by the US National Retail Federation as a counterpoint to the in-store discounts of Black Friday. The idea was to entice people to shop Buy Email Database List online from the comfort of their homes, avoiding the crowds and chaos of Black Friday shopping. That’s why Cyber Monday deals are exclusively online. Traditionally, this day falls on the Monday after Thanksgiving. In 2024, Cyber Monday falls on December 2. During Cyber Monday, the discounted products are mainly electronics, software, tech gadgets and digital products, but in recent years the deals have also extended to fashion and other goods.
How Are the Two Events Connected?
In recent years, as both events have grown in popularity, they have evolved into an extended four-day shopping period known as BFCM weekend. Some companies even extend their discounts Bulk Database for an entire week. In most cases, however, sales and specials begin on Black Friday, continue through the weekend, and culminate on Cyber Monday. With the continued rise of online shopping, the lines between Black Friday and Cyber Monday are becoming increasingly blurred. Many companies are now offering online deals on Black Friday, and some are even announcing their promotions well in advance of the actual date. This trend is beneficial not only to traditional retailers, but also to online business owners.
How to Prepare for Black Friday and Cyber Monday
With the expected high competition, impatient customers, heavy traffic, and increased workload, preparing for Black Friday and Cyber Monday 2024 is a must for businesses of all sizes and types. Whether you run a brick-and-mortar store, an eCommerce business, or simply a website showcasing your products or services. Follow the essential steps below to stay calm during this busy time.
