Email Marketing-Introduction
Despite all the evolving technological advancements in the field of digital communication, email marketing still remains one of the strong ways to connect with prospects for business and create brand loyalty. Gauging the success of your email campaigns requires paying close attention to a few key KPIs. This article will explain the key metrics you should be tracking about your email list.
Open Rate
Definition: The number of people opening your email against the number of recipients.
Importance: A high open rate is indicative that your subject line and sender address appeal to, and are relevant for, your audience.
Click-Through Rate (CTR)
Definition: The proportion of recipients who clicked on a link in your email.
Importance: A high CTR indicates that your email content is appealing and relevant to the needs of your audience.
Conversion Rate
Definition: The number of percent of the US Clinics Email List recipients who take a particular action they have asked to do-like purchasing something or signing up for their newsletter.
Importance: It is the final clue of your email marketing performance or success.
Bounce Rate
Definition: The undeliverable percent of your emails due to certain invalid email addresses or other technical problems in delivery.
Importance: High bounce rate can affect your sender reputation and deliverability negatively.
Unsubscribes
Definition: The number of subscribers who do not wish to continue receiving your emails.
Importance: While unsubscribes are inevitable, a high number indicates that your content may not be targeted enough to your audience.
Engagement Rate
Definition: A multi-element metric that shows the extent of how involved your audience is with your email messages; open rate, click-through rate, and time spent reading.
Importantly, a high engagement rate is Japan China Email Address indicative of how well your emails are communicating with your audience toward conversions.
Deliverability Rate
Definition: It is the proportion of emails that actually make it into your recipient’s inbox.
Importantly, a low deliverability rate can hugely affect your marketing.
More Metrics You Should Pay Attention to
Click-to-open rate: It is the proportion of people who open up your email and then click on a link.
Social shares: This is the number of times your email content is shared on social media.
Forward rate: The number of times your e-mail is forwarded to others.
List growth rate: The rate at which your email list is growing or shrinking.
Tools to Track Performance of Email List
These metrics can be tracked with the analytics tools available in a majority of the email marketing platforms. A few of the popular options are:
Constant Contact
Mailchimp
AWeber
ConvertKit
SendinBlue
Conclusion
The following will provide valuable insight into the performance of your email marketing campaigns and support data-driven decisions on how to improve the results.
