Messenger marketing is suitable for almost What kind of business is messenger marketing suitable for? any type of activity:
Service sector . For example, restaurants, hotels, insurance companies, repair shops, etc. can use messengers for booking, processing orders, providing consultations and customer support.
E-commerce . When selling online, you can use messengers to send notifications about new products, discounts, and order status.
Local business . You can notify customers about special offers and promotions, as well as receive feedback.
IT and technology companies
Messengers can be used to process customer Turkey Phone Number List requests, provide technical support, and inform about new products and updates.
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Differences between messenger marketing and e-mail newsletters and SMM
You can send out newsletters, consult clients, and Cell Phone Number Database increase sales through email newsletters, messengers, and social networks. But these formats have some differences:
Messengers have been winning over email newsletters lately
Messenger marketing has a higher open rate, meaning more people will read your message. In some countries, such as Uzbekistan, email newsletters are practically non-existent, with Bulk Database the audience preferring Telegram messages.
Messengers assume instant interaction with clients, this is suitable for client support and prompt consultations. When sending letters by email, such speed is not available, so it is better to use them for informational and warming up messages.
SMM, or communication with clients on social networks, allows you to interact with the audience through comments, likes, reposts, as well as through direct messages, that is, the format of such communication also involves shorter messages.
These types of marketing have their strengths and weaknesses, so it is advisable to use them all. Together they will create a powerful funnel. But if you are just starting to send out newsletters, it is better to choose messengers.
