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Benefits of SMS
SMS marketing offers a wide range of benefits for both businesses and their customers. Let’s look at how this tool makes an advertising strategy more effective.
High Open Rate
One of the main tasks of marketing activities is to get the client to open the advertising message. In terms of attracting attention, SMS is one of the leaders among commercial Angola Phone Number List channels. MTS Marketer conducted a study and found out that the average open rate of messages is 98%. For comparison, the Open Rate of emails is about 20%.
Predictable result
The average conversion of clicks in SMS starts from 3%. With correctly configured targeting, a company can increase this value several times. So, if you send a mailing to your own customer base, the conversion can reach 20%.
Highly popular among users
According to surveys , 90% of consumers prefer to communicate with companies via text messages. And 93% of customers trust SMS more than emails. This is due to the fact that the spam rate in text messages is only 2.8%. In comparison, the spam rate in emails reaches 53%.
An effective way to increase company profits
According to surveys , 73% of marketers confirm that SMS-based Angola Phone Number Database advertising campaigns increase business revenue. At the same time, 53% of respondents included text messages in the top three most profitable channels. For 22% of respondents, more than 20% of revenue comes from SMS marketing programs.
Long term effect
Advertising letters often end up in spam. Push notifications appear for a few seconds, so customers cannot always react to them promptly. But SMS, as a rule, remains in the user’s phone. This means that the client can use the offer in the mailing at the right time.
Quick Start
Of all the marketing channels, SMS is the easiest and quickest to launch. It takes a few hours to think through the text and visual design for social media posts or email newsletters. For SMS newsletters, it is enough to come up with a short and concise message with a clear call to action.
How to work with SMS mailings
You can attract new clients through targeted SMS, or work with your user base. Let’s consider the features of each type of mailing – both are available on the MTS Marketer platform.
Targeted mailings
In the personal account of MTS Marketer, you can select audience segments that suit your business . In total, more than 250 filters are available, collected using MTS Big Data based on anonymized and aggregated data from over 65 million subscribers. Thanks to targeting, the message will be received by those segments that are most likely to be interested in your product.
SMS Marketing
Using the segment settings in your personal account, you can target your SMS mailings as accurately as possible
To more accurately reach the right audience, MTS Marketer suggests setting up a combination of filters. For example, for a cafe in the city center, the targets could be as follows:
Men and women, 25-45 years old.
They visit restaurants and cafes.
Birthday is in the next 7 days.
Live or work within a kilometer radius of the cafe.
With this setup, the company has the opportunity to attract an interested audience with a menu discount or special offer.
To launch a targeted mailing through the MTS Marketer personal account, just follow four steps:
Set up your target audience – specify gender, age, geolocation, behavior, interests, intentions, income.
Select the number of SMS, date and time of launch.
Specify the sender’s name, compose the text. If you Bulk Database are launching an MMS mailing , you will need a picture for the text.
Pass moderation and start sending out mailings.
The cost of sending to the MTS database starts from 3.5 rubles per message. At the same time, you do not need to ask subscribers for permission to receive advertising messages – MTS Marketer sends SMS only to those users who have already given their consent.
Launch a mailing from your personal account
Mailings to your own database
This tool allows you to work with existing clients . In this case, SMS mailings will help increase the audience’s loyalty to your company.
When launched through MTS Marketer, you can send such a mailing to subscribers of any Russian operators.
How to set up a mailing list for your database in your personal account:
Create a legal entity profile.
Upload customer phone numbers.
Pay for the mailing.
Launch a campaign.
Mailing to your own database will cost less – from 2 rubles per message. But you need to independently request consent to receive advertising messages from clients before you add them to the mailing list.
