Conversion in sales is the percentage of potential customers How Does it ? who have performe a target action, such as paying for an order or leaving contact information. Conversion is measure in an online lingerie store, on an online course landing page, and in a car dealership: it helps to see growth points for business and sales. Increasing conversion means making a business stronger. Types of Conversion It may seem that there What is Marketing is no system in the actions of customers: they simply come to the site, look at some pages, make a decision about a purchase, or leave. But in fact, the path of any customer on the site can be described using a sequence of steps.
This sequence can even be as simple as
Visited the website → selected the product → added to the cart → placed the order
Marketers call this path a funnel because at Algeria Phone Number List each step there are fewer and fewer users. Those who move further down the funnel convert.
Sales Funnel What It Is How to Build and Analyze
It There is a general conversion and a conversion by stages What is Marketing of the sales funnel. It is useful to calculate the conversion between stages of the funnel and the ratio of each stage to the first. Total conversion to purchase. Calculated from all who came to the site.
Conversion of funnel stages depends
On the specific business and the customer’s path to purchase. For example, conversion to subscription, to application, to payment is calculated. Suddenly the website crashed Cell Phone Number Database and the cafe’s sales stopped Why do you need to know conversion? Conversion shows the success of business processes. If you monitor conversion and increase it, you can strengthen your and increase revenue. Increase ROI. Conversion affects ROI — that is, the return on investment in advertising. To increase advertising revenue, it is worth improving conversion at all stages of the sales funnel. We will talk about ROI in more detail below.
Identify weak points in the sales process
If the conversion at one stage is much worse than at others, it is a reason to check whether there are any obstacles for users: for example, whether the application and payment forms Bulk Database work correctly. Measure the effectiveness of innovations. Changes to the site can affect conversion. There are two ways to check this: scientific and simple. The scientific way is to A/B test the new and old interfaces. To do this, you need to equally distribute the traffic: from one advertising campaign, send the same number of leads to pages with the new and old interface. This can be done, for example, using Google Optimize.
You can launch the same advertising
Campaigns on different versions of the site and choose the What is Marketing more effective option. User must register Registration is not requiredConversion10%30%Results need to be evaluated taking into account statistical significance. To conduct an A/B test correctly and obtain statistically significant data, you need to attract a lot of leads – sometimes we are talking about thousands. The minimum sample depends on the business objective.
