Today, we use smartphones to communicate with friends, listen to music, watch videos, read books, order food, and handle financial matters. However, web surfing accounts for only 9% of all time spent on a mobile device, and the remaining 91% is spent in apps.
Push notifications or pushes are short messages that inform users about certain events or actions in an application. When a push notification is clicked, the user is taken to a specific screen in the application.
Push notifications can increase user retention by 3-10x , and personalized pushes tied to triggers can lead 48% of users to make in-app purchases.
Communication channels for user trigger
A trigger mailing is an automatic message that is sent Iraq Phone number list to a client when a certain event occurs. The difference from mass mailings is that the sending time and content of the trigger message are compil individually for each client. The trigger for sending a mailing can be the client’s actions or the client’s inclusion in a segment.
The client has a mobile application – we send a mobile push.
No response – we send an email newsletter.
If the client has not respond to the previous communication, we send a Viber message.
If the client does not have Viber, we send SMS.
Successful cases of using push notifications
ngrow.ai case for more.tv
Machine learning algorithms send mobile push Cell Phone Number Database notifications to more.tv viewers without the involvement of marketers. As a result, viewers watch more videos and return to the app more often, and more.tv earns money from advertising and subscriptions, but does not waste marketers’ time on setting up push notifications.
Case Foodband
Previously, only 28% of customers returne to Foodband within Bulk Database three months of their first order. It turne out that the reason was that many had simply forgotten about the brand. To bring back such customers, they set up a chain of communications with mobile push notifications, email, and SMS. Now, 34% of new customers make a repeat order within three months.
