Use new tools to develop your strategy based on your own data
August 28, 2024
In a time of changing digital privacy, it’s more Use new tools to develop your strategy based important than ever to build a robust strategy based on first-party data. As privacy laws continue to evolve and technology continues to evolve, we’re committed to building tools that help advertisers succeed in this environment and honor consumer decisions. Earlier this year, we updated our consent mode API to include two parameters that allow us to collect more granular consent data. Our customers have told us they want additional features that will help us further pursu…
Read more…
Top tips on how to use Google’s AI to optimize your ads this holiday season and beyond
August 27, 2024
Holiday shopping behavior is changing. Peak days are no Nigeria Phone Number List longer just Black Friday or Cyber Monday. For example, there were eight days in December 2023 where spending was higher than Cyber Monday1. We can help you be prepared for any eventuality and boost your profits year-round, including during special sales days and the post-holiday period when people are trying to follow through on New Year’s resolutions. Explore new products and AI-powered features from Google that can help you achieve great results on known or unexpected peak days. Analyzing your…
Fewer ad breaks and increased user engagement on YouTube on connected TVs
August 14, 2024
Users don’t like too many ad breaks. We found that 79% of Cell Phone Number Database viewers prefer video ads to be grouped together rather than running throughout a video.1 The less users are distracted by ads, the more likely they are to continue watching their favorite content and ads. So we increased the duration and decreased the frequency of ad breaks when users are watching longer videos on connected TVs. We’ve already applied this principle to different types of long-form video. YouTube streamers are now seeing sessions that span…
Read more…
Four Tips to Boost Your Sales Before Back to School
July 25, 2024
Price-conscious shoppers are actively looking for the best deals ahead of the back-to-school season. Nearly four in five U.S. consumers say the lowest prices (77%) and the availability of deals, discounts, or promotions (79%) play a major role in their decision to shop regularly at a store1. Google offers many ways to find the best prices, so keeping your offers up to date is essential to attracting shoppers. Follow these tips to get the best results during the back-to-school season. Attract…
Read more…
Results of the Display Advertising Experiment for the Privacy Sandbox API
July 22, 2024
We’re committe to building powerful tools for advertisers that protect user privacy. To that end, Google Ads has been deeply testing the Privacy Sandbox API in conjunction with other signals to understand how the APIs can help maintain advertising performance without third-party cookies. From January to March 2024, we ran an experiment on display ad traffic share across Google Ads and Display & Video 360. We evaluate the effectiveness of analytics and audience management strategies base on the Privacy Sandbox API and other signals.
