Due to the lack of information about what other advertising. Channels of your online store ultimately led the user to visit your resource, you can inadvertently get rid of these very additional channels. which will cause significant harm to the promotion of your Internet resource.
How does it work?
For example, we can take three different advertising Brunei phone number list campaigns, one of them will be a regular search campaign, the second will be a media campaign and published on thematic sites, and the third will again be a search campaign.
Your potential buyer is a traveler and is looking for a store where he can buy. The equipment he needs, such as a ski tent, a thermos or carabiners for rock climbing. Using Google search in the top three search results, which are contextual ads, the user notices your resource and follows the link.
After reviewing your catalog and identifying the price gradation for himself
The user leaves your resource and goes to competitors’ websites. Having made a choice and settled on a specific model, the user begins to study the forums in search of reviews and Cell Phone Number Database opinions regarding this model. Then he stumbles upon your display advertising, where he is shown. Exactly the tent that he decide to buy. Having spent several days studying the forums and again turning to the search, the potential buyer again sees your search ad and makes a purchase, going to your website.
It was the last ad that brought you the conversion and the sale, while the other two were not involve. But if the other two ads had not been there, the user might not have made a decision in favor of. Your online store. Such additional ads that do not bring you sales, but direct users to. A subsequent purchase through another advertising channel are calle assiste conversion.
How to track assisted conversion
Despite the fact that Google Analytics does not provide you with data on assiste conversions in the standard report, you can still get this data. In order to get data on assisted Bulk Database conversion, you nee to create a counter inside Google Analytics and set up goals inside the counter itself. After completing all the settings, you will be able to track data not only on direct conversions, but also on assiste conversions, which will give you the opportunity to understand which advertising channels and ads are really useless, and which, despite the low indicators of the standard Google Analytics report, still have an impact on your Internet resource.
To properly create and configure a counter in Google Analytics
you ned to know how the service algorithms work and where to look for the information you nee. If you use Google Analytics only for reporting and do not. Know how to properly configure such counters. Contact professionals with this question.
