What is a funnel This is what narrowing at the bottom means?
First, let’s figure out what a “funnel” is in marketing. If you read our blog, you are probably familiar with such concepts as a sales funnel , a marketing funnel , or a conversion funnel . Although all these terms differ from each other, they have one thing in common – a structure or model that is use to describe the behavior of a lead and the process of your interaction with them.
When marketers use the word “funnel,” many people picture an actual funnel—the kind you’d use to pour gas from a can into a tank:
What is a funnel?
The comparison is actually incorrect, since all the gasoline Georgia Phone Number List that gets into the funnel will end up in the tank, whereas in the case of potential clients, some of them will definitely be “lost” along the way. – the fact that only a small part of the leads you attract will become actual clients.
Perhaps it would be better to compare
process to a sieve that “wes out” those buyers who are not yet ready to make a deal.
But one way or another, the term “funnel” has already taken hold, and it is this that today represents the customer’s journey , the dynamics of their relationship with your brand and the possibility of concluding a deal:
Attraction => Engagement => Conversion
Attraction => Engagement => Conversion
The buyer’s journey starts at the widest, top of the funnel (TOFU), which Georgia Phone Number Database accommodates the maximum number of leads. Then, as it narrows (MOFU), your marketing becomes more and more focuse – it includes tools such as drip emails , blogs, guides, checklists, etc. Closer to the final stage (BOFU), you focus only on those who are truly intereste in your product, and therefore the probability of conversion is very high, and all your efforts are justifie.
Read also: Why You Shouldn’t Ignore the Top of the Funnel (TOFU)
Marketing Funnel Stages
The funnel includes several stages. Their exact number and Bulk Database content depends on the target audience and the tasks facing the company. For example, in your funnel, you can be guide by the so-call pirate metrics. Otherwise, they are known under the abbreviation AARRR (this is what pirates shout when they board a ship), where A is Acquisition, A is Activation , R is Retention , R is Referral , R is Revenue.
