As of October 25, WABA business accounts can register companies whose activities previously did not comply with WhatsApp’s Trade Policy . These include:
Pharmacies and pharmaceutical companies. WhatsApp’s Trade Policy only covers food and everyday products. Chatting for the purpose of selling prescription pharmaceuticals is still prohibited;
Animal related companies, animal shelters, livestock farms;
Services providing digital services. This category includes companies selling digital devices, such as TVs, smartphones, etc. As well as companies selling licensed discs with audio or video content.
However, as before, commercial activity is prohibited for them. We mean adding catalogs, payment forms, various payment buttons. They can use WABA to communicate with their audience. Send service messages and get closer to customers, communicating through a platform that is familiar and convenient for most users.
The dialogue limit has been increased for companies that have not passed verification
The updates affected the increase in the limit on dialogues for companies that have not passed verification. Previously, accounts that had not passed verification by Facebook could send Albania WhatsApp Number List messages only to 50 unique users in 24 hours. Now the limit has increased to 250 dialogues per day.
We recommend that you do not rush to send your account for verification. This is not of primary importance for immediately starting communication with clients. You can pass the verification before you plan a mass mailing to users whose number will exceed the limit. That is, more than 250 people per day.
You can connect multiple phone numbers to one account
Since October 18, it has become possible to connect an additional phone number to a business account. To use this opportunity, the account must be verified by Facebook. After WhatsApp Number Database verification, the limit on dialogues will increase from 250 to 1000 per day for the main number. The dialogue limit for an additional phone number will be 250 per 24 hours.
Restriction on using low quality templates, while maintaining a business account in WABA
WhatsApp Business API moderators will only block the template of the message that was reported. It will not be possible to send it again to other clients. However, the company can continue to communicate with its audience from this account.
Another update affected the adjustment of already active templates. Now, companies can edit active message templates without sending them for re-checking. This way, you can launch paused Bulk Database campaigns faster and continue communicating with your audience.
For now, this is all the updates. But WABA does not stand still. The service is constantly changing and improving. Therefore, to stay up to date with the latest updates, visit the Imobis blog more often. Here we broadcast all the important news and talk about the latest upgrades.
