Your Black Friday promotion is in place and your email campaign is created, but when it’s time to hit “send,” you’re faced with perhaps the most critical decision yet: when to send it? That’s right, there’s an ideal time to send your Black Friday emails, and timing them right can make a big difference to your bottom line. So let’s dive into the best time to send your Black Friday emails, what to send when.
But first things first: you want to be planning on sending more than one Black Friday email! In fact, because your email recipients will be getting a ton of Black Friday deals, it’s essential to have a Black Friday email marketing strategy that includes sending emails in the weeks leading up to the big day. With that in mind, let’s first tackle the ideal days and times, and then we’ll get into what to send when.
When is the best time to send Black Friday emails?
The best time to send Black Friday emails is on Friday, during the early hours of the day and no later than 8 am.
For best results, we also recommend sending reminder or teaser emails on Tuesday, Wednesday, and/or Thursday of Black Friday week. On these days, send your emails in the morning—the highest open rates are typically between 8 and 10 a.m. Then, as mentioned, schedule your main promotion launch email for early Black Friday itself, by 8 a.m. or earlier.
Also, keep in mind that many sales run until the Monday after Black Friday, so it’s a good idea to send out a reminder email on Monday morning as well, before 8:00 a.m.
Now that we’ve established the days and times for Black Friday emails, let’s dive into what to send and when.
When to Send Black Friday Teaser Emails
Schedule your Black Friday teaser emails to be sent in early Australia health and beauty industry email list November (or even late October if you really want to get a head start). Many marketers consider the day after Halloween to be the start of holiday promotions, which makes early November a great time to preview your promotion.
In the lead-up to the actual sale, it’s best to send teaser emails once or twice a week, especially in the two weeks leading up to Black Friday. The consensus is that the best day to send marketing emails is Tuesday, followed by Wednesday or Thursday. (Monday is when everyone is busy catching up on work, and Friday is when people are taking a weekend break.) If you need to send an email on the weekend, aim for Sunday afternoon. Keep the aforementioned optimal time in mind when sending your teaser emails.
Your messages can have different angles, from countdowns, to early access, to customer rewards (just to give a few examples of Black Friday emails).
When to Send Black Friday Deal Launch Emails
When your sale finally launches (on Black Friday itself or Business Email Lists earlier, as many companies choose to do), it probably goes without saying that you should send an announcement email first thing in the morning on the day, and even earlier than we suggested above. Aim to send it by 7 a.m., and if you have customers in different time zones, consider sending the email no later than 7 a.m. in the time zone furthest behind. In the meantime, if you’re able to segment by time zone, you can send batches of emails at the optimal time for each geographic location.
When to Send Black Friday Reminder Emails
While it’s usually not a good idea to send multiple Bulk Database promotional emails in a single day, many rules don’t apply to Black Friday! So if your promotion is only for one day, feel free to send a second reminder email later in the day, such as in the late afternoon or early evening. This email should convey a sense of urgency to take advantage of the deals before they end.
In the meantime, if you have a multi-day offer, you might want to consider sending a new reminder email every day, perhaps highlighting a different product or offer. Don’t forget to send a final reminder email in the final hours of the promotion.
