Social media advertising helps you reach a wide range of segmented and valuable customers;
it is more accessible and profitable compared to traditional marketing. At the same time, taking into account all the necessary expenses, advertising in social networks is more expensive than SMS marketing;
You can split test your ads, and advanced analytics will help you optimize your conversion rate;
Social media promotion offers various content formats to attract audiences.
Disadvantages of Social Media Marketing
Social media marketing has many benefits for businesses Ecuador Phone Number List and individuals, but it is not without its drawbacks. Here are the main ones:
Constant updates to social media algorithms can impact advertising effectiveness and ROI;
hiring a separate specialist will require additional costs;
high competition leads to higher cost per click;
If you plan to do social media marketing on your own, you will need extensive training;
Tracking social media marketing is difficult, although possible;
Social media promotion has a low conversion rate and slow return on investment.
Benefits of SMS Marketing
Benefits of SMS Marketing
SMS marketing has many advantages Ecuador Phone Number Database for both individuals and legal entities:
SMS marketing can reach a huge number of people. For example, about 96% of the population uses mobile phones;
SMS mailing has a very high open rate (up to 98%) and conversion rate;
SMS marketing is very easy to implement;
Compared to social media promotion, SMS marketing is more accessible and effective.
Disadvantages of SMS Marketing
With all its benefits, SMS marketing has the following limitations and disadvantages that you should be aware of:
leads received via SMS are difficult to add Bulk Database to your email list (your asset);
in some cases you may be reported or blocked – SMS marketing can be perceived as an invasion of privacy;
you won’t be able to group or segment your audience using SMS marketing;
Scaling your business with SMS marketing is not an easy task;
SMS marketing is limited to one content format (short message) – no long texts, images, videos, etc.;
Finally, you won’t be able to effectively track how your marketing is working and what needs to be changed to improve it.
How to choose between SMS and social networks.
