The 5 Email Black Friday and Cyber Monday are two important and critical events for eCommerce. One study found that Black Friday generates 3.6 times more eCommerce orders than the average day, and Cyber Monday generates 3.1 times more.
This period is also “peak season” for email marketing. There is an increase of over 50% in the volume of emails sent: it starts about 10 days before Black Friday and extends until Cyber Monday. Of course, this isn’t surprising either. But it’s worth repeating, because it means your store will have to find a way to stand out in the sea of emails and offers. One way to make your email marketing efforts stand out is to rely on automation and personalization. When businesses plan their Black Friday email marketing strategies. The focus is on the big promotions:.
Extraordinary and unique offers. Your exclusive products, gift ideas not to be missed. But email marketing allows you to do much more than just send massive mailings to your databases with mega offers. By personalizing your emails for the holidays and using smart segmentation, you can help your emails stand out. In this article, we’ll walk you through five different email campaigns you can set up for your eCommerce store during Black Friday and the holiday season to maximize your sales and turn one-time shoppers into repeat customers.
1. Emails to recover abandoned carts
As your site traffic increases, you’ll also see an increase in Azerbaijan Email Database abandoned carts on your eCommerce site. One study found that cart abandonment rates jump to nearly 75% on Black Friday, meaning that for every 100 completed orders, there are about 300 people who went to your site, added something to their cart, but didn’t purchase. At Jilt, we’ve found that you can recover about 12% of those carts with a standard cart recovery email, and 15-20% with personalized emails. Going back to our previous example, for every 100 completed orders, there will be between 36 and 60 more orders, without you having to do anything more than a quick setup.
You may already have several abandoned carts
But you can try to convert them by taking advantage of the holiday season.
>Typically, abandoned cart emails are sent out after 24 hours with a message like “Hey, you forgot something!” During Black Friday and the holidays, I recommend shortening that Buy Email Database List window. After all, you want to catch people while they still have their wallets open and are shopping for Black Friday. I’m not saying send an email within minutes of a customer leaving your site. But consider a window of a few hours.
Enter a countdown. Abandoned cart recovery emails should make it clear that sale prices are not permanent and will return to normal very soon. Create a sense of urgency by reminding the customer when and how much the price will go up — I recommend including a countdown timer in the email.
Convey a sense of scarcity.
Everyone knows that on Black Friday, things sell Bulk Database out quickly. That’s why we sometimes see people line up for hours at a store before it opens. So be sure to highlight in your cart recovery emails that the products are limited. Let the customer know that if they don’t come back to your site as soon as possible to check out, someone else could take advantage of your offer and sell out of the product.
Here’s an interesting example of an email sent by Tarte Cosmetics. Typically, cart abandonment emails will focus specifically on the products a person left behind. But here, Tarte took a completely different approach. They use a standard cart abandonment subject line (“Forgot to checkout!”). While the body of the email focuses solely on the discount.
