What is Messenger Marketing
In essence, these are any communications with Tasks that messenger marketing solves clients via messengers: from order notifications to advertising messages, from collecting feedback to consulting customers using a bot. That is, it is not necessary to sell something directly. One way or another, any mailing, even with a reminder to sign up for a service, works for customer loyalty to a specific company, and ultimately for profit.
Messenger Marketing: Benefits for Business and Operating Principles
Messengers allow you to instantly interact with clients. They UAE Cell Phone Number Lists are most often used for prompt consultations or to clarify some issues.
Feedback collection . You can ask the client to share Tasks that messenger marketing solves their opinion about the product or service, without having to waste time on calls, you can make a mass mailing, which will save a lot of time.
Advertising You can send out newsletters with promotions
Discounts or other offers. Messengers allow you to Cell Phone Number Database create personalized messages, for example, before March 8, send men a list of possible gifts for ladies.
Automation of processes . Using chatbots allows you to interact with clients and process requests faster, which reduces costs. And managers will not have to answer the same type of questions.
Collect a database You can send newsletters
Only to those users who have agreed to receive messages. It does Bulk Database not matter whether the newsletter is sent via SMS, WhatsApp or another channel – the user must clearly indicate that he is ready for such communication. You can ask on the website by adding a field “I want to receive marketing notifications” to the feedback form or even in retail, offering to fill out a questionnaire.
Sample consent to receive advertising messages
Sample consent to receive advertising messages
When collecting data, it will also be useful to ask about age, region of residence, interests – based on this information, you will be able to segment the database and send each one the most useful newsletters for them.
Select communication mechanics . Determine the communication mechanics that are appropriate for solving the problem. For example.
