Predicting the Performance of Video Action Podcast curation now available in Google Ads Campaigns with Reach Planner November 10, 2022 Google Ads Reach Planner now offers forecasting for Video Action (VA) campaigns to help advertisers plan for conversions, views, reach, and impressions. The tool provides a forecast of how your […]
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We are no longer supporting first-click, linear, time-based, and position-based attribution models. April 6, 2023 Rules-based attribution models New Features to Drive Demand with Discovery Ads assign credit to touchpoints based on predefined rules. These models are not flexible enough to adapt to changes in conversion paths. That’s why Google […]
The ads at the very top of the YouTube How to Get the Most Out of Search Ads with New Tools homepage, called mastheads, have long been popular with advertisers. They are especially relevant for those who want to achieve maximum visibility. We are introducing CPM mastheads, which will complement […]
The Trimmer tool lets you transform long videos into 6-second bumper ads. Now available to all Google Ads users, the tool uses a machine learning model to identify the most relevant video snippets base on key scenes and brand elements. Read more… Launch: Audio Ads to Engage with YouTube Listeners […]
October 14, 2022 Today, we’re introducing new search Make your search ads more effective by capabilities to users. At Search On, we showed how people can search for what they’re looking for with Multisearch near me, and get a feel for a business listed on Google Maps before they visit. […]
November 19, 2021 The Google Ads mobile app makes it easier to manage your campaigns from anywhere. To monitor holiday demand and performance, you can now see additional insights into your data, analyze search trends, and create campaigns right from the mobile app. Monitor your campaigns with improved insights When […]
Fewer commercial breaks when watching How to Increase Brand Awareness TV and other useful improvements December 14, 2023 According to Nielsen, YouTube has been the most popular streaming service in America for about a year now. Every day, users come there for fresh and constantly available content from world stars. […]
How to Increase Sales This Spring and More reliable and effective bidding strategies Attract Shoppers with Augmented and Virtual Reality Features February 28, 2024 Shoppers want the products they buy to match their expectations, whether it’s a lipstick that matches their skin tone or a decor item that fits their […]
Advertisers can now use Multi-Channel Reach, a Introducing Brand Guidelines in Google Ads tool in Google Ads that helps track deduplicated reach and frequency across video campaigns. It lets advertisers see how their Video Reach and YouTube video views campaigns are performing compared to TV ads, and across both channels. […]
Use new tools to develop your strategy based on your own data August 28, 2024 In a time of changing digital privacy, it’s more Use new tools to develop your strategy based important than ever to build a robust strategy based on first-party data. As privacy laws continue to evolve […]