Advertisers can now use Multi-Channel Reach, a Introducing Brand Guidelines in Google Ads tool in Google Ads that helps track deduplicated reach and frequency across video campaigns. It lets advertisers see how their Video Reach and YouTube video views campaigns are performing compared to TV ads, and across both channels. […]
Phone Leads For Sale
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Use new tools to develop your strategy based on your own data August 28, 2024 In a time of changing digital privacy, it’s more Use new tools to develop your strategy based important than ever to build a robust strategy based on first-party data. As privacy laws continue to evolve […]
This year, we’ve added a number of new Simplified Video Experiments: Evaluate Your features to Google Ads. Let’s take a look back at the biggest launches of 2024 and how these new features can help you reach your valuable audiences and achieve your marketing goals more effectively. Set the stage […]
How to Optimize Your Mobile Website Boost Your Video Campaigns with Google Video Partners Loading Speed for the Holidays Update on Parallel Tracking: Support for Display and Video Campaigns With the holidays just around the corner, it’s more important than ever to ensure your mobile pages load quickly for your […]
Responsive search ads help you create relevant and How to perform required actions on cards engaging ads using Google’s machine learning technology. To help you create better responsive search ads, we’re introducing three new reporting and feedback tools. Preview ad combinations as you create them. This lets you see what […]
How to Use Local Conversion Improving Relevance: Responsive Search Ads Insights to Optimize Local Ads August 9, 2018 According to our survey, 83% of U.S. shoppers who visited a store in the past week used an online search before visiting.1 We’re expanding location reporting to include not only extension actions, […]
Comparing time periods in the report editor August 3, 2018 We’ve added a time period comparison feature to the report editor. Now you can more accurately evaluate your ad performance by comparing data across weeks, months, and other date ranges. Read more… How to Use Optimization Score to Improve Your […]
By default, campaign experiments use splits New Landing Page Settings Available in Google Ads based on search terms. So if a user enters three search terms, two of them might be in the experimental group and the third in the control group. The new cookie-based split allows you to assign […]
With the Google Ads add-on for Google Sheets, you Machine learning becomes available can create complex reports much faster. For example, let’s say you need to get data from Google Ads as CSV files to combine with your own data to create reports. You often have to download and update […]
Study your competitors’ advertising materials This is one of the stages of competitive analysis, and not a SMART goal, since it does not pass the first criterion – specificity, not to mention the rest. The goal in this case will be the answer to the question: why study advertising materials. […]