The size of the SMS messaging market in the USA
While the large enterprise segment held. A dominant market share in 2018. The SME segment is expected to register the highest CAGR during the forecast period. SMEs have also started investing in SMS marketing. Activities due to its affordable yet effective nature. Moreover, SMS has proven to be an effective tool for. The customer care department to collect feedback and reviews from customers, which helps in improving customer satisfaction. Thus, the accessibility and effectiveness of SMS marketing is expected to drive the growth of the SME segment during the forecast period.
Key companies and market share
Key players in the market include Info ; InMobi, Marketo; Amobee, Inc.; Chartboost; Slick Innovations, LLC; EZ Texting; and IBM Corporation. The rise of domestic players in Australia Phone Number List the country has increased the threat to the leading players. However, key players are resorting to mergers, acquisitions, and strategic partnerships to increase their market share and improve their product offerings. For example, in November 2018, Ltd. announced a partnership with Teckst to simplify the adoption of two-way messaging for enterprises.
Recent improvements
In February 2021, , a leading provider of interactive and multichannel communications software for organizations, announced a partnership with RAEN. and RAEN have teamed Australia Phone Number Database up to provide a technology solution that will minimize the workload of restaurant staff while also increasing the consistency of communications across businesses.
In March 2021, Avochato announced the availability
HIPAA-compliant SMS messaging service. It adds additional layers of protection, allowing healthcare organizations to communicate with patients via SMS while still complying with HIPAA requirements.
In March 2022, Infobip, a global cloud communications company, enabled SMS and WhatsApp messaging for Adobe Commerce customers, allowing them to communicate with customers through their chosen channels at critical points in the buying process. The integration is part of Infobip’s commitment to delivering valuable features to the market as an Adobe Exchange Partner Program Accelerate Partner.
To support the growing competition in the market
Major players are offering innovative solutions Bulk Database to attract customers. For example, TextMagic Ltd. offers customers an SMS API that integrates text messaging with the customer’s existing business applications or software. This helps customers send messages without accessing the provider’s portal. Product innovations and service improvements, coupled with optimized pricing, are expected to lead to increased competition in the market.
