There are two options in MTS Marketer. The first is to send a mailing under the general name Promo. The second option is suitable for legal entities – you can agree on an individual sender name that contains:
company name;
or product name.
When choosing a sender name in MTS Marketer, you must comply with the following requirements:
Number of characters – up to 11, including Argentina Phone Number List spaces, numbers and punctuation marks.
Avoid using generic names like hotel or shop, or names that only contain numbers.
You can read more about sender name requirements here .
Secrets of Successful SMS Marketing
Segment your target audience – the more precise the settings, the more effective the mailing will be. This must be done even if you are conducting an SMS campaign on your own base.
Make sure the message contains accurate and Cell Phone Number Database useful information. Add a call to action to encourage the recipient to click the link in the SMS.
Please note: targeted mailings are moderated. However, in messages to your database, you check the correctness of the SMS yourself.
Include personalized offers. The advantage of segmentation is that you can reach customers with an offer that is valuable to them. For example, offer a discount on perfume to those who can choose a gift for a holiday.
Test and analyze different message formats, times, and sending volumes to optimize your SMS strategy for better results.
Useful instructions for SMS mailing:
How to quickly launch a mailing list: an overview of the settings of the MTS Marketer personal account
Examples of correct SMS for different business sectors
How to write a sales message and Bulk Database pass moderation the first time
7 Mistakes When Launching SMS Distribution
Let’s give a couple of examples of how effective SMS marketing can be.
The first case is targeted SMS mailing
The charity foundation gave us the task of selecting a hot audience that is interested in making donations.
MTS Marketer managers created 3 custom segments based on SMS activity and online activity. They included users who were highly likely to:
make donations regularly;
made donations in the last six months;
showed interest in websites of charitable organizations.
In total, over 10,000 SMS were sent. As a result, over 1,500 users made donations. The first segment worked best. The average click-through rate was 14%.
