Improve your search and display results New Music Playlist Helps You Reach Gen Z with high-impact campaigns
July 25, 2023
We want to make it easier for you to manage Google’s AI by letting it know what metrics are important and unimportant to your business through High Impact Campaigns. Today, we’re introducing several new ways to improve results across multiple channels. With these improvements, many advertisers are moving from single-channel campaigns to a unified strategy, using High Impact Campaigns to improve ROI and drive optimal results across all channels. For those advertisers who can and want to use the…
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July 5, 2023
Gen Z plays a huge role in shaping the cultural zeitgeist
This is also evident on YouTube, where Gen Z users Saudi Arabia Phone Number Lists discover, listen to, and discuss music content. We offer advertisers the opportunity to connect their brands with the music preferences of Gen Z (18-24 year olds) on YouTube. To do this, we have prepared a new music collection. Our algorithms constantly analyze audio, regular videos, and short videos on YouTube to identify the content that is popular with Gen Z. We select music videos and add them to our collection. We use the…
New brand-related settings for Search and Peak Performance campaigns
June 29, 2023
The digital marketing industry is rapidly changing, with more and more powerful AI-powered solutions emerging. These include broad match search and maximum performance Cell Phone Number Database campaigns. Combining these advertising technologies will help you multiply conversions across all Google channels. Based on your feedback, we’ve heard that you want more control over your brand traffic. That’s why we’ve released two new features that will help you use Google’s AI more effectively and manage your ad placements. These are the limitations of the p…
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Schedule Changes: End of Support for First-Click, Linear, Time-Based, and Position-Based Attribution Models
June 21, 2023
As we previously announced, support for the first-click, linear, time-based, and position-based attribution models will be retired. Starting mid-July, users will no longer be able to New Music Playlist Helps You Reach Gen Z select them for conversions in Google Ads. This means that the models listed above will not be available for new conversions. You will also not be able to switch to them. These attribution models will remain available for a limited time on existing conversions. In September, they will be retired completely. By Sheba Rasson, Product Manager, Attribution
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Peak Performance Campaigns can now record and bid on in-store sales
June 20, 2023
Today’s consumers shop online, in apps, and in stores, and Bulk Database expect a great experience across all channels. Cross-channel shoppers are especially valuable to businesses, as they make 2.9x more purchases and spend 2.3x more than shoppers who stay within a single channel1. For multichannel marketing strategies to be effective, it’s important to accurately track the impact of online and in-store touchpoints. Now that campaigns can capture in-store sales with maximum impact, you can now…
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