By default, campaign experiments use splits New Landing Page Settings Available in Google Ads based on search terms. So if a user enters three search terms, two of them might be in the experimental group and the third in the control group. The new cookie-based split allows you to assign users to separate experimental and control groups. So if a user in the experimental group enters three search terms, all of them will be included in the experiment. You can choose the split you want based on your testing goals. R…
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July 18, 2018
We’ve made two changes that make it easier to set up landing pages
Google Ads now lets you set a final URL suffix, and the Mauritius Phone Number List number of custom parameters available has increased from 3 to 8. These changes give you more options for customizing your landing page parameters, which is especially helpful for accounts that use third-party tracking New Landing Page Settings Available in Google Ads solutions. With these additions, Google Ads now supports all the features you need to migrate your accounts to parallel tracking. The deadline to migrate is October 30. If you haven’t migrated yet, we recommend…
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Using the Landing Pages Report with Dynamic Search Ads
July 18, 2018
The Google Ads Landing Pages report shows you how your landing pages are performing across Search and Display campaigns. It will now also show metrics for Dynamic Search Cell Phone Number Database Ads campaigns. Use these insights to analyze and optimize your landing pages. Let’s say you sell sporting goods and notice that a landing page featuring soccer balls is performing well. This means you can create a targeting group for that page, adjust your ad to be more relevant to the page, and…
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How to optimize keywords using the recommendations in the “New words” card
July 17, 2018
Your ads may start showing for new search queries over time, even if you haven’t changed your keywords. You can add these new search phrases as targeting keywords. Previously, advertisers had to manually search for new words in the Search Query report. Now, this information appears in the “New Words” recommendation card. You’ll know when your ads are showing for new queries, so you can take action. Let’s say you’re advertising shoes. A new search term, “shoes,” appears in the recommendation card.
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Use ad group change tracking to adjust your campaign settings in a timely manner
July 16, 2018
Campaign performance can be impacted by sudden changes Bulk Database in spend across ad groups. Previously, advertisers had to manually identify ad groups with significant traffic spikes by opening each campaign, selecting spend as the metric, and setting different date ranges. Now, cards automatically appear on the Overview page that report significant spend shifts across ad groups. These cards show how the changes are impacting performance and allow you to quickly jump to the settings you need. For example, let’s say Ad Group 1 is generating less profitable.
