More women for the Many companies want and need to do more to attract, retain and promote female specialists. With the publication “Women for the Digital Economy: A Practical Guide for Companies”, Bitkom aims to provide assistance for business practice.
Hardly any other industry in Germany is struggling as much with the shortage of skilled workers as the IT and telecommunications industry. “Three out of four IT and telecommunications providers say that they are jeopardizing their future without . Attracting women to technology companies is no longer just a nice-to-have; the economy also has a duty in its own best interests,” says Bitkom Managing Director Susanne Dehmel.
Will and awareness are growing
But where do companies see the obstacles to attracting more women? According to a representative survey by Bitkom of more than 500 ICT companies, these include a lack of support Italy Phone Number List infrastructure (76%), traditional role models in companies (73%) and obstacles to lateral entry (57%). 55 percent see poor self-marketing by as an obstacle, and 53 percent see obstacles to women returning to work. 49 percent see a glass ceiling in ICT companies, for example the preference given to male employees over equally capable female colleagues.
From the perspective of 47 percent of companies
A lack of networks for makes it difficult to increase the proportion of , while insufficient qualifications are a problem for 44 percent. 42 percent cite insufficient awareness among Cell Phone Number Database managers who make personnel decisions, and 35 percent cite unfavorable working hours or a culture of presence. 34 percent cite a more difficult recruiting process due to requirements to consider as a challenge, while 33 percent cite more difficult personnel planning when there is a higher proportion of women.
However, 31 percent also say that a hurdle for the industry is that men in the workforce perceive the promotion of as unfair. Dehmel: “The approaches to attracting more women to the digital industry must be just as diverse as the hurdles.”
From acquisition to onboarding
Everyday working life and the communicative support Bulk Database of company successes, the Bitkom guide shows30 pages of best practices and low-threshold approaches. Both internal and external company solutions and offers are presented.
