How to Increase Sales This Spring and More reliable and effective bidding strategies Attract Shoppers with Augmented and Virtual Reality Features
February 28, 2024
Shoppers want the products they buy to match their expectations, whether it’s a lipstick that matches their skin tone or a decor item that fits their home perfectly. 55% of online fashion shoppers have returned an item because it didn’t look the way they expected.1 Our suite of augmented reality tools helps shoppers better understand how a product will look on them or in their home or office, helping them make decisions with more confidence. This helps reduce returns and exchanges. This spring, we’re helping shoppers with more…
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February 6, 2024
The travel industry is back on track. According to More reliable and effective bidding strategies the UN World Tourism Organization’s 2023 data, international travel is at 88% of pre-pandemic levels. The travel industry has faced significant challenges during the pandemic, and we have developed. Solutions to help advertisers navigate this period of economic uncertainty. Now, as advertiser and traveler needs have changed again and technology has evolved, we have evolved our services to keep up. Now more than ever, it is important to provide businesses with the tools to…
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How to Improve Search Ad Performance with New AI-Powered Placement Principles
February 1, 2024
Google’s AI chooses the best combination of headlines Oman Phone Number List and descriptions for responsive search ads to match consumer behavior and ensure relevance. By adding assets like images and sitelinks, you can give potential customers more information about your business and improve the user experience. To make search ads more effective, we’re changing how assets work in ads. More flexibility can help improve performance Responsive search ads are designed to help your potential customers see your business in action and be more responsive to your ads.
How to use consent mode to comply with new privacy requirements
January 18, 2024
In 2015, Google launched its EU User Consent Policy (EU UCP). Since its adoption, the policy has consistently demonstrated our commitment to responsible development across the entire Cell Phone Number Database online advertising ecosystem: advertisers, publishers, and users. The EU UCP reflects the requirements of two European privacy laws: the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR). They require Google to obtain and respect end-user consent for advertising. Starting with the EU UCP, Google will be able to:
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A New Way to Shop with Reservations in Google Ads
December 18, 2023
We’re committed to making more YouTube ads self-serve. Specifically, we’re making reservation buying easier in Google Ads. This includes simple settings for: YouTube Select collections* YouTube Select Shorts YouTube. TV collections* CPI Masthead ads* Standard YouTube Reservations (formerly Quick Reservations). *If available in your market. Google Ads buying lets you plan, buy, and collect data across all. Your reservation auctions and campaigns on a single ad.
