Marketing Ideas for Here we are in January, a month synonymous with new beginnings, but let’s face it, it’s also a time when your email campaign ideas might be in a post-holiday crunch. You know you need to reach your audience to make your business work, but the big question is: what do I talk about after the holiday rush?
Below you will find practical ideas for your January email campaigns that you can easily recreate with SiteGround’s Email Marketing solution .
1. Send a New Year’s resolution email campaign
New Year’s resolutions are about taking immediate action. This sense of urgency can be leveraged in your email campaign. By aligning your product or service with the idea of a “fresh start,” you encourage your audience to act quickly, leveraging the motivation of the resolution
Associated with a resolution:
Think about how your product or service fits into a common New Year’s resolution. For example, if you make skincare products, you can fulfill resolutions about self-care, making time for yourself, or even being more environmentally conscious (if your products are eco-friendly).
Pro Tip: If you’re stuck with your messaging or need USA Plumbers Email List ideas on how to connect your product to a purpose, you can try our AI Writing Assistant , a feature of our Email Marketing solution , which will create the message for you.
Decide on a promotion: Think of a special offer that adds value to your audience. This could be a discount, a buy-one-get-one deal, or a limited-time product. While it’s not mandatory to include one, adding a special offer adds urgency and encourages customers to take action.
Ultimate goal of a New Year’s resolution email campaign .
Finishing off last year’s inventory:
This is a great opportunity, especially if you offer products and need to clear out last year’s inventory.
Generate leads and nurture customer relationships
This email campaign works exceptionally well for: Companies that offer products or services that align with common goals such as health and wellness, productivity, learning, lifestyle improvement, as well as business growth goals where companies are looking for all kinds of services to help them improve performance.
But even if your business doesn’t directly fulfill these Business Email Lists resolutions, don’t underestimate the power of this email campaign. It all comes down to how you tie your product to a new beginning . Take SiteGround, for example. As a hosting provider, we might not seem like a typical match for a New Year’s resolution. Yet, every year, we successfully tie our hosting services to the idea of launching your dream project with a stunning website. It’s a compelling angle that resonates with people eager to start a new project as the calendar rolls on, proving that with the right messaging, any business can find its place in the New Year’s narrative.
Send a summary email campaign
A recap email serves as a valuable touchpoint, updating Bulk Database your audience on what they may have missed and reinforcing the value your business has provided over the past year. Don’t worry that it’s already 2024, that’s actually an intended effect. After the holidays, people are returning to their usual routines, checking their emails more often, giving your email campaign a chance to get better open and engagement rates.
