Information about end users
Base on end-use, the market is segmente into retail. Mia & entertainment, travel, automotive, healthcare, IT & telecom, BFSI and others. The retail segment contribute over 23% to the market revenue in 2018.
The high share of the segment
the growing number of e-commerce retailers using text messages to update. Customers about new offers, upcoming events, order details and status, and new product launches. Furthermore, increasing Austria Phone Number List adoption of location-base services in the retail industry to provide. Consumers with an enhance shopping experience by serving them promotional. SMS messages with offers base on their current location is also expecte to positively impact. The CAGR during the forecast period.
The media and entertainment segment is expected to register
CAGR of 22% during 2019-2025. The use of messaging to promote movies, TV shows, events, etc. is the major reason driving the growth of the segment. Additionally, the growing Cell Phone Number Database popularity of two-way messaging for SMS voting and SMS surveys is also driving the growth of this segment. Furthermore, the growing adoption of in-app marketing by banks to deliver tailore products and service-relate content directly to consumers’ mobile devices is expecte to drive the growth of the BFSI segment during the forecast period.
Analysis of the size of the enterprise
Base on the size of the business, the SMS marketing market in the US is segmented into small and medium enterprises (SMEs) and large enterprises. The SME segment is expected to grow at a CAGR of over 23% as small businesses increasingly use text messages for marketing due to cost-effectiveness. The Bulk Database large enterprise segment held the largest market share in 2018. The significant share is attribute to the fact that large companies are increasingly investing in SMS marketing campaigns as they allow them to reach a larger audience instantly.
Another factor contributing to the high share of the segment is the use of SMS
Messages to increase customer engagement. Large brands are increasingly using SMS marketing strategies to inform their customers about offers, updates, and other brand events. Subway, for example, began its SMS campaign in 2015 and reache over 5 million subscribers by 2018. The effective results of text message promotion are. Encouraging more and more companies to use SMS marketing. which is expecte to drive the segment’s growth over the next six years.
