Advertisers can now use Multi-Channel Reach, a Introducing Brand Guidelines in Google Ads tool in Google Ads that helps track deduplicated reach and frequency across video campaigns. It lets advertisers see how their Video Reach and YouTube video views campaigns are performing compared to TV ads, and across both channels. This gives them a full understanding of their brand campaigns. Due to various factors, such as campaign types, targeting, creatives, formats, CPM, and CPV settings, there may be multiples of…
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Introducing Brand Guidelines in Google Ads
June 6, 2024
We’re excited to announce that Google Ads’ AI-powered brand Norway Phone Number List recommendations are now available on the Recommendations page. These personalized recommendations are available for campaigns that help drive brand awareness and purchase intent (including CPM and view-through campaigns). The new recommendations will appear on CPA campaigns in addition to the existing performance-based recommendations, giving advertisers a full range of optimization options. Brand recommendations are part of the s…
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Completing the transition to the new Google Ads experience
May 30, 2024
In 2023, we launched a new Google Ads experience to better organize our products and make them easier to find, while still providing the tools and solutions people already know and love to grow their businesses. Through feedback and continued use at launch, we learned that advertisers love the new experience. Starting August 30, 2024, the new experience will roll out to all platforms. Support for the old experience will end. On desktop, only the new Google Ads experience will be available. Please note that existing features and tools will continue to be available.
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Google Marketing Live 2024: Top Stories
May 21, 2024
At Google Marketing Live 2024, we’re sharing how AI is Cell Phone Number Database changing the way we advertise, create, and measure data. Here’s what we’re announcing today: Peak Performance Campaigns Search Campaigns Demand Gen Campaigns Retail & Ecommerce YouTube Campaigns Audience & Data Solutions App Campaigns AI Basics for Recommendations & Optimization Score Google Marketing Platform Updates Peak Performance Campaigns Combining Search & Demand Campaigns …
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Google I/O 2024: How to Make AI Useful for Everyone
May 14, 2024
Today at Google I/O, we shared advances in AI technologies that advance knowledge, learning, creativity, and productivity, as part of our ongoing commitment to responsibly develop and deploy artificial intelligence (AI). AI is already delivering incredible value to businesses and helping create more useful advertising experiences. Pushing the boundaries of what’s possible in Google Search People around the world have already used our AI insights billions of times in Search Labs experiments. Since then, we’ve…
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New recommendations for setting up campaigns for maximum efficiency
April 29, 2024
Peak performance campaigns combine the best of Google’s AI. To help you achieve results across all your channels and Google Ads inventory. To get the most out of Google’s AI and Peak Performance. Campaigns, you need to feed the right data into the system. We’ve introduced new features to help you better manage your campaign settings and get more insights. Reach the right people and build stronger relationships with them New customer lifecycle goal types help you optimize your ads for the best results.
