Comparing time periods in the report editor
August 3, 2018
We’ve added a time period comparison feature to the report editor. Now you can more accurately evaluate your ad performance by comparing data across weeks, months, and other date ranges.
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How to Use Optimization Score to Improve Your Account
August 2, 2018
The Optimization Score, shown on the Recommendations page, gives you an idea of how well your account is set up. It can range from 0% to 100%. A score of 100% means that all Mexico Phone Number List of your account functionality is being used. The system analyzes key aspects of your campaigns and then suggests ways to improve them. The more a recommendation impacts your account performance, the more your Optimization Score increases. Optimization Score applies to several sections of your campaign, including: Bids and Budgets Ads and Extensions Keywords…
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August 2, 2018
These days, web marketers have more opportunities than ever before. They can reach consumers in a variety of situations, from sitting at a bus stop to spending time with their smartphone during a commercial break. However, measuring the results of these different interactions can be challenging. Conversion tracking is becoming increasingly complex, and this is something to keep in mind when placing tags on your site. The best way to track online conversions is with tools that install cookies on your site’s domain. These cookies are called proprietary cookies, or “property cookies.”
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Take advantage of new features in Google Ads Editor version 12.4
July 24, 2018
This month, we released version 12.4 of Google Ads Editor. The Cell Phone Number Database new release of Editor includes support for more bidding strategies, responsive display ads, Smart Display campaigns, and more. Learn more and download the new version of Editor.
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Smart Bidding Strategies Updates
July 23, 2018
Smart Bidding helps you maximize your ad performance by choosing the best bid for each auction. We’ve redesigned this feature to make it simpler, clearer, and easier to use. Use Target ROAS to drive the conversions that matter most to you Target ROAS Bulk Database can help you increase the value of your conversions, or revenue, for a given ROAS. We’ve redesigned the strategy’s algorithm to take more factors into account when predicting conversion value. For example, if your customers tend to make more expensive purchases…
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How to create experimental and control groups for individual users based on cookies.
