You don’t offer the buyer to examine the product in more detail before adding it to the cart. You can scare off potential customers and ruin the sale by asking them to immediately add the product to the cart without first examining it.
The “Add to cart” (“Buy”) button is lost on the page, its color blends in with the overall background.
You do not inform the buyer that his personal data is not at risk. Be sure to draw the potential client’s attention to the security of the transaction at the very first stage of placing an order.
You forget to inform the page visitor about favorable delivery conditions near home and other advantages of cooperation with you. Having read the positive information placed next to the “Buy” (“Add product to cart”) button, the buyer will quickly overcome doubts and proceed to checkout. Even such a small push often helps to increase the conversion of the online store by several percent.
The phrase “Free Shipping” is not highlighted among other information.
You don’t remind about the possibility of free delivery at all stages of the order. Do it constantly! And don’t forget to inform the client if he has not collected the required quantity of El Salvador Phone number list goods to take advantage of this benefit.
You do not publish reviews from other users or product ratings on the site. However, statistics show that 63% of buyers are more likely to make a purchase after reading recommendations from other consumers. Simply put, by skillfully using ratings and reviews, you can significantly increase the conversion of online store sales.
The navigation menu distracts the attention of site visitors from the product. The navigation, which should be located to the left of the product description, should not stand out too much on the page.
You give a potential buyer a chance to leave the site without completing the transaction
About 75% of buyers add a product to the cart, but do not buy it, being distracted by something (for example, by pictures of adorable kittens). Pop-up windows with a reminder will help you return a significant portion of customers.
It’s hard to find the search box on your site. About a third of potential customers actively use this feature to find the product they need, and they often become actual buyers.
When placing an order, the customer receives unclear El Salvador Phone Number Database error notifications. In such a situation, you should explain the nature of the problem to the buyer and offer a simple solution.
The “About Us” section of your website is fairly unremarkable. Tell us about yourself and, using facts, prove to page visitors that they can trust your company.
Your site has too many filters for selecting products. Find out which ones your customers use most often and focus on them.
You do not offer your website visitors a subscription to your newsletter. In fact, many website visitors have not yet decided on a product, and therefore they do not make a purchase. With the help of a newsletter, you can bring some of them back to your website.
You don’t use the phrase Low Price Guarantee
Statistics show that simply placing this message next to the “Add to Cart” button will significantly increase the conversion rate of your online store.
Your site does not provide the ability to quickly select the desired product. Offer the visitor a form with a minimum number of fields that will allow them to quickly search. Save users from having to go from one page to another in the catalog trying to find a particular product.
The “Add to cart” button is located under the product image. Research has confirmed that the “Buy” button placed under the image can be one of the reasons for low conversion.
Your promotions and special offers are valid without any time limits. In fact, time limits can be a great motivator for purchases.
You do not pay enough attention to updating the information on the site. Interesting articles about current trends will help visitors to the resource decide to buy.
The consumer, receiving information cannot understand
Whether the product meets his needs or not, or Bulk Database clearly sees that the product does not meet the need. In this case, we are talking about incorrect information, given that the product itself is quite capable of satisfying the need. The reason for the latter situation is often also the wrong choice of advertising strategy, which is created not to promote the product, but for the process of its creation. In essence, we are talking about advertising for the sake of advertising, and not to increase sales. In this case, the product being promoted is the last to be given attention.
An increase in conversion indicates that the company’s potential income is turning into real income. The starting points of this process are the calculation and tracking of key sales indicators. The result is often determined by how competent and prompt the manager’s response to the dynamics of the indicator is.
