There are special platforms that you can use to get a verified sender tick in the selected channels, set up and launch mailings.
Watch the recording of the webinar “Development of your own production”.
Step 3: Choose an approach to evaluate results
To do this, it is worth returning to the purpose of the mailing. For example, if you need to achieve a KPI for the number of orders, it is important not to forget to add a UTM tag (a special parameter for collecting statistics – you will know which message worked most effectively) or a promo code to the mailing – this will allow you to link orders to a specific mailing.
Example of UTM tag for Telegram
It is also worth considering associated conversions: a user Syria Phone Number List could have learned about your promotion from a newsletter and made a purchase in an offline store.
An example is the case of the online store Diamandino, which used the Messaggio mailing service.
Task : inform customers about the promotion – 5% discount on all products until the end of the month. The campaign was aimed at increasing sales to meet the monthly KPI.
A/B testing of the mailing list was launched
mailing list in Viber for 2,000 users and mailing list Viber + SMS for 2,000 users.
Viber ab testing
Result : 78% of customers opened the Cell Phone Number Database message in Viber, 92% in Viber + SMS. In the first case, the ROAS indicator, i.e. the return on advertising expenses, was 848%, in the second – 970%
How to choose a platform: aggregators, services and constructors for communications in messengers
When choosing a service, you should pay attention to:
Availability of all the distribution channels that interest you and the ability to implement the selected mechanics.
Possibility of cascading mailings.
Availability of ready-made solutions for integration with your CRM or CMS.
Availability of functions to improve mailings: for example, scheduled and smooth sending of messages or the ability to conduct A/B testing of mailings.
The speed of sending messages is especially Bulk Database important if you have a large customer base.
The ability to communicate with clients directly from the platform interface, while connecting several managers.
Security of storing user data on the platform, the ability to connect two-factor authentication to your personal account.
Availability of various methods of payment for mailings.
Possibility to analyze the results of mailings, statistics, possibility to download data.
When choosing several communication channels, it is better to use a messenger aggregator, which will combine requests from different sources. We have collected some examples of popular services in a table.
