Attracting customers’ attention is becoming increasingly difficult due to advertising noise. According to the Granat communications group, the average person sees and hears more than 400 advertisements per day. This includes social media posts, newsletters, pop-ups, website chats, online advertising, mobile app advertising, TV and radio advertising. And how many are actually remembered? For a customer to pay attention to your offer, it must match their interests and be in front of their eyes at the right time.
Digital marketing helps to take all this into account and do it
Digital marketing is a comprehensive promotion of goods Cambodia Phone Number List and services using digital technologies, which covers online and offline audiences.
It helps to promote your offer in all digital channels: Internet, television, radio, smart gadgets and applications, SMS mailings. An advertising video in a mobile application, a post with native advertising from a blogger, a push notification, advertising on the radio or on.
TV – all these are examples of using digital marketing
Push notification from Samokat, encouraging the client to enter the application
Digital marketing works at all stages of interaction Cell Phone Number Database with clients in b2b and b2c. Digital marketers are engaged in the following tasks:
work with data and collect information about potential buyers;
promote goods and services;
track the results of advertising campaigns;
determine the most effective channels for subsequent promotion.
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Digital marketing is often confused with internet marketing, but these are different concepts.
Internet marketing uses only those tools that are used to promote goods and services online: email newsletters, SMM, SEO, contextual and targeted advertising.
Digital marketing is a broader concept. It covers all Internet marketing tools, but is not limite to them and includes tools that are not directly related to the Internet. Thus, digital marketing allows you to drag your audience from offline to online.