How to Optimize Push Campaigns
Push notifications are a marketing tool. Like any marketing tool, they can be optimized to achieve better results.
Evaluate your current push notifications
The effectiveness of notifications can be assessed by Georgia Phone Number List the number of interactions. The most suitable metric for this is CTR, the ratio of clicks on a notification to the total number of users to whom the notification was sent.
The average CTR for push notifications on Android is 4.6%, while on iOS it’s 3.4%. If your push notification CTR is lower than these values, it’s time to optimize them.
Expand your current push notifications
If you previously sent only text pushes, try adding emoji or multimedia files – images, videos, gifs.
Adding emoji can improve notification engagement rates by 20% and media engagement rates by 25%.
Select a time to send
According to Airship , users engage better with notifications when they are sent on Tuesday (8.4%) and Sunday (8.1%).
During the day, peaks in engagement with Georgia Phone Number Database notifications occur at 1:00 PM (8.2%) and from 7:00 PM to 11:00 PM — from 7.8% to 11.4%.
These are averages for apps across all categories worldwide – you can use them as a starting point, but remember that the best time to submit may vary for your app’s audience. You need to test, analyze, and learn.
Don’t send too many notifications
According to VWO Engage 62% of users are most annoyed when push notifications arrive too frequently
HelpLama’s research shows that 3-6 push notifications per week is the best number of pushes to send to users. One is not enough, because users will not get used to it and may consider the notification random. More than six is already too many, with such a number of notifications it is difficult to Bulk Database maintain their relevance, and irrelevant notifications are perceived as advertising spam and can lead to a ban on sending push notifications or deleting the application.
There are also types of notifications that are best not sent at all, so as not to overload the communication channel:
Cross-promotion or promotion of another product in a notification is prohibited by app stores.
Notifications from an application that the user has not yet opened.
Messages that encourage the user to return to the app but do not provide direct value, such as “Long time no see…”.
Requests for app evaluation.
Operations that do not require user intervention, such as synchronizing information.
Personalize push notifications
Personalization can increase notification engagement by up to 400% .
