Disappearing messages arrive WhatsApp, a messaging platform used by more than two billion people, is part of Facebook’s “family” of apps that includes its main social network as well as visual social network Instagram.
Facebook-owned WhatsApp said Thursday it will introduce disappearing messages on WhatsApp, a move that steps up its challenge to compete with Snapchat.
The messaging service used by more than two billion people worldwide said it would allow people to choose whether to keep their messages or allow them to be deleted after seven days.
“Today, WhatsApp messages often live on our phones forever
While it’s great to preserve memories of friends and family, most of what we send doesn’t need to be forever.” A WhatsApp blog post said.
“Our goal is to make conversations on WhatsApp as close Macedonia WhatsApp Number List to the person as possible, which means they shouldn’t stay there forever. That’s why we’re excited to introduce the ability to use disappearing messages on WhatsApp.”
Facebook previously introduced a similar option for its Messenger platform, following in the footsteps of Snapchat, which has garnered a strong following among younger smartphone users.
WhatsApp chose a seven-day window
“Because we believe it provides peace of mind that WhatsApp Number Database conversations aren’t permanent. While still being convenient so you don’t forget what you were talking about,” the blog post said.
“The shopping list or store address you received a few days ago will be there while you need it. Then disappear when you don’t.”
The move comes as Facebook’s main social Bulk Database network is losing ground to younger audiences to rivals like Snapchat and TikTok, even as Facebook-owned Instagram continues to grow in that demographic.
A Piper Jaffay survey of American teens last month found. That Snapchat is their favorite social media platform, with TikTok overtaking Instagram for second place.
