In today’s world, where consumers have developed “banner blindness” from advertising messages, brands are forced to find new ways to stand out from the competition and effectively attract their target audience.
This also applies to SMS marketing, a tool that not only remains relevant, but also actively introduces new methods of convenient and efficient communication with clients. We will talk about what awaits SMS marketing in the future in this article.
What is SMS Marketing
This is the use of text messages as a communication Belgium Phone Number List channel to spread information about advertising campaigns and other brand activities.
Typically, SMS marketing is aimed at greeting customers, notifying about promotions and sales, personalizing offers, and other actions to engage users in interaction with the brand.
First of all, the productivity of SMS campaigns is noted by the brands themselves
For example, 47% of marketers believe that retail trade is more effectively implemented via SMS. At the same time, PwC stated that 25% of organizations recognize SMS as the most effective channel of communication with clients.
SMS marketing is also key for customers. According to Thrive research, 41% of consumers want to learn about brand updates via text messages. SMS Comparison reported that more than 3/4 of customers prefer to receive company offers via SMS. 9 out of 10 users want to communicate with brands via this channel.
Favorable prospects for SMS marketing are expected in the future. Thus, according to Beyond Market Insights, the SMS mailing market in the A2P sector will amount to about $89.2 billion by 2030. And PwC reported that 46% of financial and banking institutions plan to increase their SMS mailing costs.
SMS Marketing Trends and Tendencies
Taking into account the given statistics, it is clear that the future of SMS mailings has a positive trend. It is caused by the development and popularization of the directions that we will consider further.
Personalization
According to Adobe, 89% of marketers get positive ROI when using personalization. McKinsey analyzed that 76% of buyers are willing to buy again from brands with a personalized approach. That’s why customization is not just a trend, but a real cornerstone of successful SMS marketing.
For example, popular retail brand Shoprite uses SMS Belgium Phone Number Database to address customers by name and to offer products related to their previous shopping experiences. Shoprite also uses location data to notify users of exclusive offers available in stores near them.
In this way, personalized SMS demonstrates the company’s friendliness and care, which strengthens customer trust and encourages them to make a purchase.
Personalization features:
Target audience segmentation. Dividing the audience into small target groups helps brands create unique and catchy offers.
Developing customized offers. This includes everything that highlights the personality and needs of a specific buyer: name, location, time of receipt of the message, and so on.
Testing several SMS options. The main goal is to create an effective formula for communicating with the client, capable of bringing high ROI and conversion rates within the framework of a full-scale marketing campaign.
Rich media messaging
Unlike simple text SMS, RMM uses multimedia content and takes SMS marketing to a whole new level.
Rich media messaging allows brands to enrich their messages with images, videos, GIFs, hyperlinks and even VR/AR elements, adding visual appeal and interactivity to SMS campaigns.
For example, an online clothing store Bulk Database sends a message with a photo of a new collection and offers to follow a link to evaluate the brand’s entire range. Banks send SMS with infographics on investments, financial articles or videos, and so on.
RMM visuals provide a deeper understanding of the brand, thereby increasing audience engagement.
Features of multimedia messages:
High-quality visual content (images or videos) is a must for SMS campaigns
Increased customer engagement through the introduction of surveys, quizzes and other interactive elements.
short messages that make it easier to send SMS across different devices and carriers
Artificial intelligence
Exploding Topics estimates that the market value of generative AI in 2022 was $10.79 billion. This figure will double in 2025 (to $22.12 billion), and more than tenfold by 2032 (to $118.06 billion).
