Today we will try to understand why this happens and how to solve this problem, and also get acquainte with such a concept as assisted conversion. We will find out why we need it and how it can help your business. Let’s get starte.
The structure of advertising campaigns for promoting an online store or the biggest misconception
Advertising companies are the engine of progress of everything relate to online trade. Every online store that has at least some indicators has at least one advertising channel and a couple of advertising companies. The reasons for its low traffic may be poor quality advertising or errors in the site’s operation, but one way or another even the smallest Internet resources resort to the help of advertising companies.
It is generally accepted that apart from the usual
Testing of advertising in Google Ads, nothing else Bulgaria Phone Number List nes to be done with advertising campaigns. Internet resource owners launch several advertising campaigns at the same time, look at the indicators of each of them, filter out the weakest ones and add new variations on the theme.
But why does it happen that when a seemingly useless advertising campaign is stopp, the indicators of the entire resource collapse and, as a result, we see a specific drop in visits, conversion and sales of the Internet resource?
The reason for this phenomenon is the same sequence of actions
where the owner of the Internet resource first launches several companies, filters out the weak ones and adds new ones. Thus, from the point of view of Google Analytics indicators, the Bulgaria Phone Number Database owner of the online store does everything correctly, because he gets rid of an unnecessary element that eats up his advertising budget, but it is worth considering that Google Analytics may not tell you something.
It’s worth starting with the fact that despite all the information that Google
Analytics can provide you with, there is something that it misses. This service provides you with all the information relat to your advertising campaigns, including the conversion of each of them, and information about which of them the user decide to make a choice to buy a product from you. Everything is true, but Bulk Database there is one drawback in this system. Google Analytics algorithms, or rather the standard report of the service, are configure in such a way as to give the user conversion and sales indicators only from the last indirect click, without taking into account the advertising campaigns that the user was intereste in earlier, and this is a real problem.
