How to use WhatsApp Business in your marketing campaigns

The business world is advancing by leaps and bounds and changing dramatically every day. So, if you don’t adapt, your company could be left behind!

So get your act together, and to do so, tools like WhatsApp Business, which can become your greatest allies, will help you reach your customers.

WhatsApp is the most widely used instant messaging app worldwide today, and millions of users choose it over all others (and counting).

WhatsApp Business makes interacting with customers much easier. But you need to know how to use it, and we’ll explain how to use it here. Ready? Let’s get started!

What is WhatsApp Business?

WhatsApp Business is a mobile app geared toward business use . This, as a user, offers a number of additional features for your business.

Although it is an API of the original version, WhatsApp Business can be understood as a different application .

This app strives to make the user interface as practical UK WhatsApp Number List and user-friendly as possible. Thanks to this , implementing this app in your marketing campaigns will not only be simple, but will also offer you certain advantages and a closer relationship with your customers.

This business version was born after WhatsApp became the property of social media giant Facebook. It hit the market in 2018 and has only gained users since its launch .

What are the differences between WhatsApp and WhatsApp Business?

While this version is very similar to the original, there are some significant differences between the two apps.

It’s important to consider what these differences are and how your business can make the most of them .

That’s why we’re presenting two of the differences you might find WhatsApp Number Database between WhatsApp Business and the original version below. These are the most notable differences between the apps, and the ones you’ll notice from the first moment you use them .

This way you’ll not only know how to use the app, but also recognize the features that make it stand out .

1. The logo

Let’s start with the first aspect, one that’s immediately noticeable from the moment you see it in your trusted app store. The WhatsApp Business logo is different from the original version , so it’ll be easy to identify quickly and easily.

Instead of the silhouette of a phone, it has a capital “B” inside the speech bubble, implying that it’s the Business version. This logo is designed to be easily distinguishable so users don’t confuse the app.

2. Add extended information

The standard version of WhatsApp allows you to view brief contact Bulk Database information. However, the business app offers the option to add more comprehensive information and is directly related to your business activities.

Feel free to add your business hours, as well as your available catalog and direct links to your website.

The Business version will allow you to add all the information your  customers need to know. This will not only make things easier for both of you, but will also build customer trust , leading to increased engagement.

5 Features of WhatsApp Business

As expected, this version of the app has its own features. Each one is designed to help businesses connect more seamlessly with customers , offering the necessary tools to achieve this.

Below are some of the tools you can find in this corporate version of WhatsApp :

1. Automated messages

Automated messages are one of the biggest advantages it offers , unlike the personal version of the app.

The app allows you to set up automatic messages , so the client receives an immediate response when they send a message. This is especially useful when you’re in a meeting and can’t reach for your phone.