Let’s face it: SEO for small businesses is hard to do in 2023.
And frankly, it has never been easy. Maybe back in 2010, when marketers could fool Google with keyword surplus, PBNs, and various other methods (like wall posts used as backlinks). There was also a lot less competition.
Nowadays, almost all keyword clusters and niches are taken from well-known sites and are difficult to beat. However, small businesses have endless opportunities to rank in their niches for the right keywords.
In this article, we will discuss how you, as a small business, can boost your SEO and get organic traffic.
What is SEO for small businesses?
SEO (Search Engine Optimization ) for small Portugal Email Database businesses is a combination of strategies that get your page on Google traffic, clicks, and conversions. In other words, it makes your website appear higher in search results to make your business more discoverable, outranking your competitors.
If your online and local SEO strategy is effective, your website should appear on the first page of search results like the links below.
According to Search Engine Journal, 25% of people only click on results on the first page of Google. On top of that, the first page has an average CTR of 31.7%, according to Backlinko. These statistics are a powerful reminder that SEO is crucial for organic traffic.
Is SEO 100% necessary?
Well, let’s put it this way: if you don’t have an Buy Email Database List elaborate SEO strategy , you are at a serious disadvantage compared to your competitors. Their SEO efforts will push them to the top while your page will sit at the bottom and never rise.
Not to mention, your organic traffic will suffer, and if your business relies heavily on online marketing, this could have serious consequences for your business.
How Does SEO Benefit Small Businesses?
As mentioned above, SEO is crucial to your business’s success . But let’s dive deeper.
What are the specific benefits of SEO?
Increase organic traffic from search engines
The most significant benefit of SEO for small Bulk Database businesses is the organic traffic it brings. Organic traffic not only helps you save money on things like paid advertising, but it generally brings potential customers who are further along in the buying journey.
Your organic leads are more likely to end up purchasing your products since they are already using specific keywords.
Positioning on the first page of search engines is necessary to be seen by the majority of customers. And if you are in the first position you actually have twice as many clicks as the second result, according to Smart Insights.
Even better, winning the featured snippet can help you jump to the top spot and give you a double chance of getting more organic traffic.
