How to successfully Email marketing remains a proven marketing channel that businesses of all sizes can leverage to create meaningful connections and drive engagement with their audiences. However, the success of any email campaign is determine by one critical factor: email deliverability . And while clicking the “Send” button seems simple. An email’s journey to subscribers’ inboxes is fraught with challenges, and as a thoughtful sender, you should aim to tread that path carefully.
This is where we come to the rescue, helping you understand how email deliverability works. Breaking it down into its main components. Outlining the role and actions taken by email service providers and your activities as a sender, and finally providing you with the right formula to successfully land in subscribers’ inboxes.
Understanding Email Deliverability Rate
Email deliverability refers to the ability of your emails to reach your subscribers’ inboxes, not their spam folders . It plays a critical role in the success of any email campaign and encompasses USA Doctors Email List both technical and strategic processes that ensure your emails reach your subscribers’ inboxes. This feature is important to understanding what email marketing is . As it serves as a critical first step in a sequence that leads to customer engagement and ultimately drives conversions and sales.
Why is email deliverability important?
In the world of digital marketing, an email’s journey from sender to recipient is fraught with obstacles, including server responsiveness, changing email service provider algorithms. Stringent spam filters, and the constant battle to maintain a good sender reputation. These challenges make email deliverability a significant factor to consider in your marketing strategy.
Imagine a scenario where you’ve spent a lot of time designing an email campaign: you’ve perfect the subject line, tailor the message to resonate with your audience, segment your audience for maximum relevance, and added a great CTA. However, these efforts depend on one critical factor: whether your email is successfully delivered to your audience. An email that fails to reach your subscribers’ inboxes is like a billboard placed in a desert: it may be a masterpiece, but if no one sees it, you’re missing out on opportunities for engagement and interaction.
An undelivered email, lost in the spam folder or bounced Business Email Lists altogether, wastes the potential of your campaign and reflects negatively on your sender reputation, impacting future deliverability efforts. Therefore, the combination of a robust and reliable email infrastructure and compliance with email marketing best practices are essential to ensure that your messages reach your customers and prospects.
Factors That Influence Email Deliverability Success There are several important factors that influence your email deliverability, each of which plays a crucial role in your overall success in reaching your subscribers’ inboxes.
Email Server Infrastructure
The journey of an email from sender to recipient is full of potential obstacles. Starting with the very real risk of a mail server failure and emails not being sent (on time) due to the unavailability of the sending server. To prevent and minimize the risk of such a fundamental problem. It is recommended to work with experienced and reliable email service providers who handle many customers and millions of emails every day and can provide infrastructure redundancy and rapid problem resolution.
At Site Ground, we do not only offer email marketing services but also email hosting services. Over the past 20 years, we have built unmatched expertise in managing email servers on both Bulk Database sides of the fence: the sender’s side (which all email marketing platforms do) and the recipient’s side (which email hosting and service providers typically do). We handle sending over 6 million emails on average every day and we also receive a similar number of emails. This huge amount of knowledge we have accumulate has led to multiple infrastructure and server-side customizations as well as software solutions that increase the deliverability of emails sent from our platform and reduce both outgoing and incoming SPAM. All this has made us one of the leaders in terms of email deliverability.
Unmatched infrastructure redundancy
Our highly redundant email infrastructure is design to provide continuity and maximum resilience to all our email marketing services . We maintain multiple alternate. Fully functional email infrastructures and our email sending software can switch between them in minutes. This means that if one system encounters any kind of technical difficulty. Another is ready to take over the job of sending your emails without any delay or interruption. These infrastructures are host in different data centers. Eliminating the factor of internet connectivity and all kinds of major data center failures like power outages, natural disasters, etc.
