In this article, we will take a look at what online stores should know about in-app purchases . We will also try to help you understand whether it is worth starting to manage your own app to generate sales for your online store or whether you should focus on Social Commerce, i.e. selling your products through apps like Instagram, WhatsApp, or TikTok.
In recent years, the popularity of mobile apps has increased significantly. At the same time, e-commerce has also grown; is there a way to profit from both these developments?
In today’s article we will answer the following questions:
More and more people are using mobile devices to browse websites, watch videos, or purchase items online. E-commerce experts who track current trends expect mobile commerce to continue to grow and increase its impact on online shopping in the future.
Meaning of social commerce and social selling
Social commerce promotes products and South Korean WhatsApp Number List services through social media platforms. The number of retweets, likes and shares are measures of success for social commerce campaigns.
Social commerce is not just about offering products or services but also expert advice and support on products.
Social selling refers to a new lead generation model in which salespeople interact directly with their prospects on social media platforms.
In-app advertising
One of the most popular methods of generating sales through apps is to create WhatsApp Number Database ads that appear within an app . In-app ads are banners, videos, or other visual advertising formats that are integrated into the standard version of a mobile application, something you’ve probably seen before.
Depending on your operating Bulk Database system (for example, Apple’s iOS or Google’s Android) and device, there are different options available for embedded ads.
Banners, interstitials (pop-ups that appear at a certain point when using the app) or rich media ads (videos or animations that start at certain points in the app or while the service is loading) are display only when users go to an app using their mobile device such as a smartphone or tablet.
Unlike ads that appear on websites or in your browser, in-app ads are tied to specific applications.
They are often display in gaming apps, but can also be sponsor posts or tweets on social apps.
For example, you can use Google Ads to show your ads in certain mobile apps . Or you can harness the power of social proof by sharing your best reviews.
