How to avoid One of the successful solutions to promote a company in a messenger is connecting WhatsApp Business API. With it, you can send advertising and service messages in large quantities to your customer base and do it absolutely legally. The main thing is to monitor the quality of messages and take into account the consent of users when sending. WABA moderators are very strict guys. And for any complaint from a user, they can punish by blocking the number. In addition, recent updates from Meta* have further tightened the requirements for registering business accounts and message templates. We will tell you what you can get banned for and what to do if the worst happens. Information about the latest updates was taken from the official source 360dialog.
SPAM and fraud: what do you need to know when creating a message template in WABA?
At WABA, the main goal of all regulation measures is to ensure that communication is voluntary, expected, and contains the necessary information for recipients. To prevent SPAM and various actions that can harm users, moderators carefully check message templates and monitor complaints about them. Therefore, even if a template has passed the check and is approved, but after sending out a large number of complaints, it is blocked.
The following templates will definitely be considered SPAM and blocked:
“Letters of happiness”;
Messages containing information about “Financial pyramids”;
Unwanted, illegal messages and more.
How to create a template in WABA that will be approved by moderators?
You should remember that your clients use WhatsApp as a messenger for personal communication. The last thing they expect is to receive intrusive messages with a clearly advertising nature. Therefore, when planning a mailing, get consent from users to send them messages. And then create a template that will interest the audience and give them valuable information.
Here are some recommendations for creating effective message templates that will pass moderation:
Create personalized messages. To do this, segment your Algeria WhatsApp Number List customer base and study the needs and pain points of your audience;
Send out messages that include the company name and the main activities of the business. Once the customer receives the message, they should be able to easily understand what the company does and how it can be useful to them.
Avoid frequently using URL links in messages. This may be considered phishing (fraudulent actions aimed at obtaining confidential user data);
Don’t send messages too often. Remember the golden rule: “Everything is good in moderation.” Wanting to create a wow effect, you can, on the contrary, push away with obsession and pressure.
Work on the text of the message. It should be concise and easy to understand;
Take all necessary steps to comply with WhatsApp Business requirements. If you have been banned before, do it right this time and avoid getting banned again;
Please read WhatsApp Trade Policy ;
Review the WhatsApp Business Messaging Policy .
Regulating Business Accounts in WABA
Recent updates to WABA’s regulatory measures have affected business accounts. Now, if a business account’s actions are deemed fraudulent, the account itself will be immediately blocked for 3 days. If, after verification, it is found that the company has not violated WABA’s rules of use, the account will be unblocked. If violations are confirmed, the blocking will be permanent.
The same measures will be taken with regard to WhatsApp Number Database SPAM. If the account receives a large number of negative reviews from users and complaints about SPAM mailings, the account will be blocked forever.
Remember that WhatsApp users can rate messages, complain about them to moderators and about the entire account. Therefore, mailings from a business should be desirable on the part of recipients. To do this, collect consent to send messages in the messenger by any possible legal means. For example, through a form on the company’s website or landing pages. If the account is blocked, you will have proof that this user has consented to receive messages. The unblocking process will be faster.
What should I do if my account or message template is blocked?
If, however, a business account or message template is blocked, follow these recommendations: Contact the moderators and find out the reason for the blocking;
Please refer to the WhatsApp Business Messaging Policy and WhatsApp Commerce Policy. We have provided links to these documents above;
Make sure that the messages are not SPAM or fraudulent;
Try to convey to the moderators that the account was blocked by mistake;
File an appeal through Account Quality (moderation that monitors the quality of accounts). Don’t forget to attach a sample message template in the appeal letter. If the approved template was blocked, edit it and resubmit it for review. You can also send an appeal to Account Quality for any illegal actions against a business account.
In conclusion, we would like to reiterate how important it is to communicate with clients on WhatsApp by voluntary and mutual consent. To avoid problems with blocking and SPAM, send clients only personalized and relevant messages.
If you put yourself in the users’ shoes, you will remember Bulk Database what is most important to ordinary people: Benefits of communicating with the company; Plan your mailings based on modern methods in messenger marketing. Follow trends and carefully study your target audience. Only after that, communication with clients will become better and bring more profit.
