6 Steps Against Blind In the context of digitalization in particular, there has been a constant stream of new hype for some time, to put it bluntly. But not every technology that is heralded as the Holy Grail and not every must-have tool actually lives up to the initial euphoria. In the hype cycle. It is therefore important to keep a cool head and use arguments to separate the wheat from the chaff.
A hype can be similar to a virus: suddenly we are told to watch a new film in the cinema. Afterwards – perhaps as soon as the lights come on – we become ourselves again and the virus is gone.
Sometimes hype hits us without us even noticing: someone sees a product demonstration at a trade show and suddenly the virus catches on. They decide that this new, emerging technology will suddenly solve all the problems in customer service management and the management demands that this whole new CRM system be implemented.
Sure, technologies are tools
But tools don’t automatically make us phone innovators just because we use them. We quickly forget that when we’ve internalized the hype surrounding a solution Afghanistan Phone Number List or new development. Instead, we often point the finger at companies that aren’t successfully innovating and describe individual technologies as indispensable to avoid a similar fate.
Of course, we forget the long list of failed updates and new technologies that are stuck in their development. Bain & CompanyFor example. Once found that only five percent of companies involved in digital transformation processes said they met or exceeded expectations.
Containing the Hype Virus
The technology hype is everywhere. Gartner shows with the well-known Gartner Hype Cycle, which is how such hypes usually go. But hype can also become a plague that can ruin companies. Technology experts can gently guide their colleagues away from the cliff of Cell Phone Number Database hype. But if a person infected by hype is running the company, those who refuse to go along with it may have to fear for their jobs.
The following six tips can serve as a hype vaccination for companies:
1. Apply hype detector to technology
If the executive team is considering a technology that everyone is phone talking about but no one has used, that should be a red flag. There’s nothing wrong with taking a closer look. But if someone is demanding to spend money, it’s better to let the competition burn through their budget on the supposed miracle solution.
2. Analyze the numbers
If a product upgrade has been released without Bulk Database providing any precise metrics. It is probably hype. Generalities like “everything will be better” should make you skeptical – most likely the promise will not be fulfilled.
If a sales rep at a trade show says they can increase productivity by 10 percent, ask how. How did they arrive at that number? What was the actual result for real users? If a vendor says the new system is more reliable than before, ask how it is more reliable – and of course. Why the current system is unreliable.
