VKontakte . The average open rate of messages from businesses on VKontakte is 85%. Companies can send service messages — reminders about appointments, delivery information, or changes in order status. Sending occurs by phone number, the mailing is delivered to the user’s personal messages on behalf of the VKontakte community. Up to five images can be attached to the message.
SMS remains the most popular communication
Channel due to its high deliverability. But messages Taiwan Phone Number List are quite expensive compare to other channels. Payment is made for every 160 characters in Latin or 70 in Cyrillic, so businesses tend to keep messages short. SMS is best suite for sending verification codes and other transactional notifications.
In messengers, the most traffic is consum by users age 35-40 years, but if previously the category of 30-35 years was in second place, now this line is occupie by people age 40 to 45 years (according to the research service Beeline.analytics).
A marketing strategy in messengers
Is not intend to advertise a product or service. Its Cell Phone Number Database idea is to strengthen relationships with customers and increase their trust in the company. There are three main stages in preparing a strategy:
Set a goal . A clear and measurable goal will allow you to draw a conclusion about the success of the activities launch. For example:
Increasing sales applications, purchases or any other target actions
cost reduction – rucing the cost of one application Bulk Database by choosing a messenger as a cheaper channel for attracting,
growth of brand awareness – can be assesse by the increase in brand traffic and direct clicks to the site,
increasing audience loyalty,
process automation – simplification/acceleration of technical support for clients, reuction of operating costs, etc.
It is important not only to set a goal, but also to outline a hypothesis: how a specific metric will change after the activities are carrie out. For example, after launching a VKontakte mailing about a New Year’s sale, we will receive 145 orders, 127 of which will be paid. At the same time, Customer Marketing Cost will be 1,200 rubles, which will reuce the average indicator by channels by 20%.
