We are no longer supporting first-click, linear, time-based, and position-based attribution models.
April 6, 2023
Rules-based attribution models New Features to Drive Demand with Discovery Ads assign credit to touchpoints based on predefined rules. These models are not flexible enough to adapt to changes in conversion paths. That’s why Google Ads and Analytics 4 will use data-driven attribution by default, where Google’s AI analyzes the impact of each touchpoint on conversion. When combined with automated bidding, data-driven attribution can help improve your ad performance.
Data-driven attribution is currently the most
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March 23, 2023
Today, customers shop online across multiple touchpoints. More Qatar Phone Numbers List than half of them use YouTube, recommendations, and Gmail to discover new products and brands.1 91% of customers took action immediately after discovering something new.2 As an advertiser, it’s important New Features to Drive Demand with Discovery Ads to engage customers when they’re ready to take action. We’ve enhanced Discovery ads to help your brand stand out across our most engaging ad platforms: Engage customers with product feeds; turn data into results with advanced reporting; and more.
Expand your reach with campaigns that maximize travel efficiency
March 7, 2023
Travelers have more options than ever before when planning their trips, thanks to technology. Today, hotel providers need to stand out from the crowd as they compete for attention. To help Cell Phone Number Database advertisers like you, we’ll be launching travel-focused campaigns in the coming weeks. These combine the benefits of Performance Max campaigns with hotel-focused features to deliver the right offers to your customers at key moments during their travel planning process, all in one AI-powered campaign.
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Testing new design options to improve usability
March 2, 2023
Google Ads helps businesses large and small around the world New Features to Drive Demand with Discovery Ads achieve everything from increasing visibility to driving ROI. But we know from your feedback that the experience can be challenging, especially for new advertisers. We’re testing new design options to streamline the structure of our robust tools and solutions to help you grow your business and make it easier to find the features you need. The updates are aligned with our customers’ business goals and are being tested on a small number of accounts first. Please note that existing ad.
