Let’s assume that with an increase in the advertising budget, similar dynamics will be maintained. In this case, the head of the company can calculate the amount that will have to be invested in advertising to achieve the desired result. To do this, it is enough to determine how many percent are missing to the planned revenue level, and “adjust” the advertising budget to this value.
For example, 8,300 customers
with an average check of 1,500 rubles brought 12,450,000 rubles to the company’s cash register. The company’s goal is 20 million. In other words, 7,550,000 rubles are Estonia Phone Number List missing (this is approximately 5,000 customers with a similar average check). 5,000 people are 60.4% of the current number of customers (8,300 people). One way to achieve the goal is to expand the advertising budget by 60%.
It is worth noting right away that there is no specific average sales conversion value that should be used as a guide. There are general statistics, but even they sometimes do not stand up to any comparison with real indicators.
The conversion of a clothing store located in a shopping center with high traffic often does not exceed 10%. For example, for a Mango boutique, a conversion of 7-8% is considered a real achievement. But an offline violin store (a narrowly focused business) has a conversion into sales of 60%.
Sales Conversion: 19 Reasons for Low Conversion
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As for websites, the situation here can also be quite Cell Phone Number Database unexpected. Two similarly designed websites with the same products and prices often demonstrate completely different conversion rates. The value of the rate often depends on the quality of the traffic, as well as the location of the company.
So, there is no standard conversion value on the market, it is determined individually for each company. To do this, you need to take the first metrics of a new business a month after the start of operations, and then do this regularly. Analysis of the data obtained will help find the optimal ways to develop the company. After implementing new activity algorithms, you should analyze the results and make the necessary adjustments. Such activities should be cyclical.
Reasons for Low Conversion Rates in Online Store Sales
Every business, like every online store, has its own Bulk Database characteristics. You won’t find a ready-made recipe for success, but you can use a ready-made recipe for NOT success. Experts warn about the most common mistakes in building and designing an online store, each of which can cause a decrease in conversion on the site, business efficiency, and, accordingly, income.
