Work with both offline and online clients. The brand communicates with a wider audience, interacts even with those who do not use the Internet. For example, with the help of interactive advertising, the German advertising agency Jung Von Matt attracte viewers to the 13th Street TV channel directly from the cinema. To do this, the agency releas an unusual horror trailer, which was shown before the main film. When viewers entere the hall, they were given flyers with unique codes – they had to be sent by SMS to the specifie number. Then the very trailer was launche on the screen, in which a girl escape from a maniac. Periodically, she called one of the viewers who sent codes by SMS, aske questions and aske for help. What was happening on the screen depended on the answers. So the viewers themselves “on the go” created the plot of the film, receive vivid emotions and remembered the brand.
Footage from the cinema where the interactive trailer was shown
Build personalize communication with users . In digital Burundi phone number list marketing, you work with data, segment users by gender, age, location, eucation level, product categories of interest, number of sessions on the site. This helps build communication with users base on their interests and behavior.
Personalize communication is available in most digital marketing channels, but not all. For example, you can send a letter with a selection of new perfumes only to those site visitors who have recently been intereste in this product category. Using the same scheme, you can set up the display of chatbots, pop-ups, or advertising on social networks. But you will not be able to personalize communication in advertising on TV or on digital stands.
Analyze campaign effectiveness
In most digital marketing channels, you can track user actions and their reaction to an advertising campaign. This allows you to determine which promotion campaign and which of its Burundi Phone Number Database elements produce results, and which should be abandone. For example, you can track how many people from which ads went to the page, performe the target action, and how much such a transition cost. Such analytics are again not available in TV and radio advertising, in advertising on digital screens.
Use different tools. Digital marketing uses the entire toolkit of Internet marketing, as well as offline tools: TV advertising, radio advertising, commercials in games, push notifications on smart watches and fitness bracelets, SMS mailings, digital displays. Due to this, you can attract and retain users “from all sides”.
Basic digital marketing tools
Each digital marketing tool has its own characteristics. For example, SEO promotion is aime at the long term and does not give an immediate effect. Contextual advertising, on the Bulk Database contrary, allows you to get results in a short time. SMM promotion and email newsletters help retain users and increase their loyalty to the brand.
Together, all the tools allow you to interact with customers in different channels, help to be remember and encourage users to perform a target action. For example, a user saw a targete ad with a product on Instagram, then came across a banner with the same product on a website, and then saw the same offer on a digital stand in a shopping center – decid to go to the store and made a purchase.
You don’t just send messages to everyone in the database, but analyze who to send what message to, when, and what channel to use for this. For example, there is no point in offering a discount promo code to those who often make purchases anyway. But you can offer a bonus or a gift to those who haven’t bought anything for a long time.
The goal of CRM marketing is to increase sales on the site. Various tools and lead management mechanics help with this : tripwires , chatbots , pop-up windows , email marketing .
