6 Tips for Black Friday emails pile up in customers’ inboxes like piles of autumn leaves on the ground. That’s why it’s important to do something to stand out from the mass of emails. And that “something” needs to touch every aspect of your Black Friday email marketing strategy. It starts with the main parts of an email: subject line, content, and design. And it continues with things like how many emails to prepare, which emails to write for different contacts, and when to send them. In this article, we’ll cover all of this and give you six tips for creating your Black Friday email campaign.
Create a Subject Line That Gives a Sense of Urgency and Showcases Your Black Friday Sale
Your email subject line has one purpose: to get recipients to open your email. To do this, your subject line should follow two main rules. It should create a sense of urgency and showcase your offer. It should also make it clear that it is Black Friday and include some keywords, phrases, or elements that can help you US Clinics Email List achieve this goal: You also need to prepare the subject line of the email based on the timing of the sending and the contact list that will receive it. For emails that give a preview of Black Friday, the subject line should put customers in a state of anticipation and prepare them for the purchase. Use phrases such as.
Also consider who will receive the email and read the subject line and prepare different ones for your different contact databases. Pay attention to whether you are talking to loyal customers, new subscribers or potential customers. Use phrases like: “Offers just for you”, “Welcome, start shopping with us”, “Don’t miss out on our offers”, etc. Here are some examples.
Make your email content clear and distinguishable
There are also some guidelines for creating the body of your Black Friday email. Whether it’s plain text or visual content, make sure you stick to these four tips in your Black Friday email campaigns:
Be clear about your offers or discounts . Don’t be mysterious and don’t leave your customers guessing what’s on sale. Your customers are likely to receive similar offers from your competitors and may get bored if you make them “work” to find out what you’re offering them.
Showcase your products right away in the body of the email . Your “bestsellers” will surely catch the attention of your customers. You can show some examples of your products and their coupons or discounts.
Create a sense of urgency . Make sure to use words that Buy Email Database List make the customer fearful of missing out on the deal. You can achieve this by including a countdown of how many products are left/how many have already been sold, etc.
Include a Call-To-Action . It is definitely necessary to include a call to action based on what you want your customers to do. To create a successful one, write a clear and concise sentence and put it in the right place in your email. It is not necessary to put it only at the end or at the beginning of the email. It is important to see where your call-to-action fits best with the rest of the email.
Create a Black Friday Email Design That Stands Out
What sets the best Black Friday emails apart isn’t Bulk Database just the body and subject lines. It’s the combination of those elements with the email design. That’s why you need to make sure you’re creative with your Black Friday emails. You can use images, gifs, or even animations. However, try to keep the design simple and clean so you don’t overwhelm your message and annoy your reader.
Put the best of the best of your products at the forefront. Focus on a selection of your best-selling products or items you want to promote. To grab more attention, be sure to indicate what the original price was versus the sale price, or clearly show the percentage off. The color palette used in emails is another hugely important topic. Always stick to colors that resonate with your brand and avoid the color black unless it is used in an interesting way or is related to your brand.
