4 Amazing Digital If you want to grow your small business, Digital Marketing is the best way to achieve results that will make your business successful. This is especially true with the constant growth of technology, online communication and social media.
Digital marketing for a small business is not limited to paid ads and social media posting. For an effective all-round strategy, it is essential to also include SEO, content marketing, and email marketing .
Whether you run an eCommerce or a brick-and-mortar store, these digital marketing tips will help you get more online engagement with your audience and more conversions.
1. Focus on content marketing
As a marketer, you’ve probably come across the saying “content is king.”
Content has many benefits, such as building Germany Email Database trust with your audience, generating leads, and establishing your company as an authority in your niche.
In fact, according to Demand Metric, content generates three times more leads than outbound marketing, has six times higher conversion rates, and potentially a 7.8x increase in web traffic volume.
Content marketing is too valuable for brands and customers to consider abandoning it. That’s why scaling your content marketing is a winning digital marketing strategy for your business.
But what does content marketing include?
Blogs are a powerful inbound marketing tool and allow for flexibility in terms of topic and scope. You can use them to promote internal and external content, add social sharing buttons, and embed product information.
Take OptinMonster, for example. They are now a large company under the umbrella of Awesome Motive, but it wasn’t always that way. They got there by consistently creating high-quality content and sticking to a publishing schedule.
More specifically, OptinMonster excels at pillar Buy Email Database List posts. Pillar posts are long-form content that accurately informs the reader about a specific topic. They typically stray from sales language and are extremely useful in practice.
Creating long, informative articles like the ones on OptinMonster rather than focusing only on short, low-quality ones will help your business in the long run as it builds trust between your site and readers, who generally prefer this type of content.
You can develop a consistent blog post schedule with a content calendar and keyword mapping . They will help you visualize your plans and stay on top of publishing.
Social Media
Social media has become widely used around the world, with a total of 4.65 billion users, according to Kepios. That said, marketers know not to leave social media out of their small business digital marketing strategies.
You can use many platforms such as Facebook, Instagram, Pinterest, Twitter, LinkedIn or even Snapchat. You can share available discounts, new product launches and showcase Bulk Database your brand culture through posts and stories. Furthermore, social media is a great way to raise awareness of your brand and engage your audience.
According to a HubSpot case study, a small business generated $1.2 million in revenue from their social media marketing strategy. $1.2 million in results is a great incentive to start a social media marketing strategy. The biggest obstacle is time, as a social media strategy is not planned and executed overnight. It takes time to see results.
