August 15, 2023 There’s a huge range of content available Converting Discovery Campaigns to Demand to viewers these days, from 15-hour broadcasts to 15-second Shorts with a variety of calls to action delivered to viewers at varying frequencies. In June, we introduced demand generation campaigns, powered by AI. These campaigns […]
Daily Archives: January 15, 2025
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In today’s world of more devices and Google Marketing Live 2023: Effective Tracking more types of content, viewer habits are more diverse than ever before. But 80% of viewers still agree that. YouTube offers more variety than any other video platform.1 And reaching viewers on YouTube has never been easier. […]
September 20, 2023 Digital marketing is constantly evolving. AI-powered Enhance your creative solutions with AI tools help advertisers adapt to changing user behavior and achieve better results. Earlier this year, we announced plans to bring automated assets and an interactive ad creation tool to Google Ads to help marketers reach […]
Improve your search and display results New Music Playlist Helps You Reach Gen Z with high-impact campaigns July 25, 2023 We want to make it easier for you to manage Google’s AI by letting it know what metrics are important and unimportant to your business through High Impact Campaigns. Today, […]
With billions of users worldwide using millions of apps, it’s never been more important to help them understand which apps are best for them. This helps you find your audience more effectively and connect users with new, exciting apps. We’re constantly improving and expanding App Campaigns to improve your app’s […]
Predicting the Performance of Video Action Podcast curation now available in Google Ads Campaigns with Reach Planner November 10, 2022 Google Ads Reach Planner now offers forecasting for Video Action (VA) campaigns to help advertisers plan for conversions, views, reach, and impressions. The tool provides a forecast of how your […]
We are no longer supporting first-click, linear, time-based, and position-based attribution models. April 6, 2023 Rules-based attribution models New Features to Drive Demand with Discovery Ads assign credit to touchpoints based on predefined rules. These models are not flexible enough to adapt to changes in conversion paths. That’s why Google […]
The ads at the very top of the YouTube How to Get the Most Out of Search Ads with New Tools homepage, called mastheads, have long been popular with advertisers. They are especially relevant for those who want to achieve maximum visibility. We are introducing CPM mastheads, which will complement […]
The Trimmer tool lets you transform long videos into 6-second bumper ads. Now available to all Google Ads users, the tool uses a machine learning model to identify the most relevant video snippets base on key scenes and brand elements. Read more… Launch: Audio Ads to Engage with YouTube Listeners […]
October 14, 2022 Today, we’re introducing new search Make your search ads more effective by capabilities to users. At Search On, we showed how people can search for what they’re looking for with Multisearch near me, and get a feel for a business listed on Google Maps before they visit. […]