Whatever the case may be, email marketing continues to be among the strong options to reach your target audience and engage them. The only thing is that tracking key performance indicators or KPIs will help you judge whether or not your campaigns are really running effectively; hence, enabling data-driven decisions. […]
Daily Archives: October 16, 2024
30 posts
Email Marketing Introduction Email marketing is one of the major modes of contacting prospective customers and retaining brand loyalty. Therefore, it is relevant that its performance must be measured in a campaign. This article will seek to find key metrics and strategies for analytics in email campaigns. Key Performance Indicators […]
With the advancement of the world in the digital arena, email marketing still remains one of the strong ways to reach out to prospective customers for building brand awareness. Undoubtedly, it is very crucial to keep anti-spam laws in mind so as not to invite legal consequences or damage one’s […]
The CAN-SPAM Act is a feral law in the Unit States that took effect in 2003, aiming to regulate commercial e-mail. It aims to protect consumers from unwant commercial e-mails, which are often referr to as spam. If your business sends commercial emails to recipients in the Unit States, you […]
Unsusbcribes are inevitable for email marketers. It may be disheartening to have subscribers taken away from your list. But processing the unsubscribes correctly will keep your email list. Healthy and your email compliant with the law. Here are some best practices for processing un-subscription requests: 1. Make Unsubscribing Easy Clear […]
Email marketing is a very powerful way of reaching one’s prospects and customers. In fact, no business transaction can effectively begin without first establishing contact with targeted customers and prospects. However, the legal bounds are still there to ensure that penalties or losses of reputation for non-compliance do not arise. […]
The subject line is the thing that the recipients see when an email shows up in their inboxes. An appealing subject line might encourage the receiver to open up the email, while on the other hand, a vague or irrelevant subject line could mean deletion of that email. Following is […]
The Goldilocks Principle of Email Frequency When it comes to email marketing, frequency is a sensitive topic. Too little emails mean your subscribers may forget that you exist, while too many will annoy them and they will classify your messages as spam. You have to remain with the “just right” […]
In that line, email marketing still remains the best in reaching out to your prospects and current customers. Again, though, this avenue requires sending the right type of emails to ensure success. Here are some ideas to get you up and running: 1. Educational Content Tutorials and How-to Guides: Provide […]
Landing pages are a strong tool for lead generation, which ultimately drives conversions. If applied appropriately, they can be super. How can landing effective in boosting your email subscriptions. Here’s how you optimize your landing pages to get this job done. 1. Create a Clear and Compelling Offer Define Your […]